2021 BrandSmart Awards
Congratulations!
The 2021 BrandSmart Awards were held virtually on April 28 at AMA Chicago’s BrandSmart conference. View all of the winners below.
Inspired by the Golden Ratio, the BrandSmart Awards celebrate the powerful relationship between beauty and measurement – the marriage of creativity and results.
View the 2021 ceremony
A BrandSmart Awards first, the GRAND CHAMPION Award was bestowed upon two campaigns, each exceptional in their own way: National Association of REALTORS’ “The Fight for Fair” and American Eagle’s Virtual Holiday Stores.
Inclusive Marketing
BrandSmart Awards are the first marketing industry awards program to add Inclusive Marketing as a judging criterion in every awards category. Most of this year’s winning entries clearly demonstrated inclusivity, but there’s always room for improvement. To help marketers elevate their game, AMA Chicago will be publishing a series of thought leadership pieces and hosting virtual events designed to help marketers better understand how they can make their own marketing more inclusive.
Grand Champion Award (1 of 2)
National Association of REALTORS®
“The Fight for Fair”
with HAVAS Chicago + HAVAS Media Boston
Recognizing the campaigns the judges found to be the most outstanding entries from among all of the individual category winners.
Grand Champion Award (2 of 2)
American Eagle
Virtual Holiday Stores
with Snap, Inc. and 360i
Recognizing the campaigns the judges found to be the most outstanding entries from among all of the individual category winners.
Brand Engagement Award
Integrated Marketing Award
Lenovo
“Smarter Way Forward”
with StudioNorth
Recognizing the best integration of offline and online brand marketing to achieve a business outcome.
Cause Marketing Award
National Association of REALTORS®
“The Fight for Fair”
with HAVAS Chicago + HAVAS Media Boston
Recognizing the best marketing campaign to support and promote a cause or a proactive community service.
Influencer Marketing Award
Hollister Incorporated
“Ostomy Awareness Day 2020”
with StudioNorth
Recognizing the most effective, creative use of an influencer marketing campaign to achieve a business outcome.
Brand Innovation Award
American Eagle
“Virtual Holiday Stores”
with Snap, Inc. and 360i
Recognizing the best implementation of technology and/or research in a marketing campaign.
Brand Advocacy Award
Wisconsin Cheese
“Virtual Cheeselandia”
with We Must Be Bold
Recognizing the best brand advocacy marketing campaign to achieve a business outcome.
The Awards
Recognizing the very best of brand marketing from around the globe.
From Dubai to Des Moines and from Los Angeles to London, brand and agency marketers worldwide are encouraged to enter their best campaigns demonstrating brand innovation, customer engagement and advocacy, and overall integrated marketing excellence. A single campaign may be submitted into multiple categories.
2022 awards will be presented at AMA Chicago’s BrandSmart conference. Winners need not be present.
The Golden Ratio
The BrandSmart Awards were inspired by the Golden Ratio and were created to celebrate the powerful relationship between beauty and measurement – the marriage of creativity and results.
Often found in nature, art and architecture, the Golden Ratio epitomizes the beauty of the integration of art and science – and recognizes those whose efforts exemplify this practice.
Award Categories
BRAND INTRODUCTION AWARD
Recognizing the best marketing campaign to introduce a new product or service.
BRAND MOMENTUM AWARD
Recognizing the best marketing campaign for an existing product or service.
BRAND ENGAGEMENT AWARD
Recognizing the best customer engagement campaign.
INTEGRATED MARKETING AWARD
Recognizing the best integration of offline and online brand marketing to achieve a business outcome.
Award Categories
BRAND ADVOCACY AWARD
Recognizing the best brand advocacy marketing campaign to achieve a business outcome.
CAUSE MARKETING AWARD
Recognizing the best marketing campaign to support and promote a cause or a proactive community service.
INFLUENCER MARKETING AWARD
Recognizing the most effective, creative use of an influencer marketing campaign to achieve a business outcome.
BRAND INNOVATION AWARD
Recognizing the best implementation of technology and/or research in a marketing campaign.
A few previous winners
BrandSmart
The BrandSmart Awards is the premier industry recognition of brand marketing. This celebration is presented by American Marketing Association Chicago (AMA Chicago), recognizing the brand marketing industry’s most inspiring work.
The 2021 awards will be held during AMA Chicago’s BrandSmart 2021 conference.