1-day Marketing Boot Camp for Students

Get ready to work with this boot camp, built just for marketing students to get hired and start their career off right.

Friday, 08 April 2022 10:00 am - 4:00 pm Columbia College Chicago, 1104 S. Wabash Ave.
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By marketers, for marketing students.

Engage with leaders in sports marketing, cause marketing and brands for this 1-day marketing boot camp. You’ll connect with multiple experts through informative panel discussions, interactive skill-building workshops and networking opportunities. By the end of the day, you’ll be better prepared for a successful job search and career in today and tomorrow’s field.

This event is free. Lunch is provided by AMA Chicago. Each attendee will receive a certificate of completion for attending this event.

Proof of COVID-19 vaccination and ID are required at the door. Masks are optional. View our full event safety policy.

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Speakers

  • MC: Shanita Akintonde

    Professor, speaker, podcast host, author, columnist

  • Sports Marketing: Brendan King

    Manager, Brand Sponsorship at CDW

  • Interviewing: Rita Lachmansingh

    Senior Project Manager, Talent & Culture at Morningstar

  • Sports Marketing: Dean Lamb

    Director, Brand & Sponsorships at CDW

  • Panelist: Franci Lencioni

    Marketing Manager, Brand Content and Engagement at McDonald’s

  • Speaker: Shannon Lee

    VP, Creative and Engagement StudioNorth | President, AMA Chicago

  • Networking: Chris McGuire

    Director of Client Growth & Engagement at McGuffin Creative Group, Inc.

  • Panelist: Julia Parisot

    VP, Business Development at LoSasso Integrated Marketing

  • Cause Marketing: Amy Turner

    Director of Marketing at Intellihot

  • Panelist: Amanda Willard

    VP, Marketing & Communications at Navy Pier

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10:00 AM-11:00 AM

Classroom to Career Panel

This panel will feature discussion with marketing professionals representing business to consumer (B2C) brands and a business to business (B2B) agency.

Amanda Willard VP, Marketing & Communications at Navy Pier
Julia Parisot VP, Business Development at LoSasso Integrated Marketing
Franci Lencioni Marketing Manager, Brand Content and Engagement McDonald’s
11:15 AM-12:00 PM

Interactive Interview Workshop

Learn how to ace the interview for marketing roles and practice these skills immediately.

Rita Lachmansingh Speaker Senior Project Manager, Talent & Culture at Morningstar
12:00 PM-12:30 PM

Interactive Networking Workshop

Networking isn’t about making as many quick connections as you can. With professional networker Chris McGuire, you’ll learn how to network comfortably and casually – while making a big impact.

Chris McGuire Chris McGuire Director of Client Growth & Engagement at McGuffin Creative Group, Inc.
12:30 PM-1:15 PM

Lunch with Roundtable Chats

Put your newly-learned networking skills to use in small groups over lunch. Tables will have various marketing professionals and AMA Chicago members to make connections and help answer your questions about careers in our field.

Sponsored by:

1:15 PM-2:15 PM

Sports Marketing

Sports marketing is a popular field – but what careers are outside the NFL, MLB and NBA? It’s an exciting and in-demand job, even for those of us who aren’t Spencer Strasmore from HBO’s Ballers. Get advice from longtime professionals in the field about their career trajectories, highs and lows.

Brendan King Manager, Brand Sponsorship at CDW
Dean Lamb Director, Brand & Sponsorships at CDW
2:15 PM-3:15 PM

Cause Marketing

Cause marketing is a fast-growing practice, used by brands of all sizes, non-profits and startups alike. Expert Amy Turner currently serves as director of marketing at Intellihot, using technology to improve the environment and create safer, greener cities. She’ll give advice on and share her experience with creating campaigns that build awareness, boost engagement, and drive acquisition using an omni-channel approach with emphasis on digital channels.

Amy Turner Director of Marketing at Intellihot
3:30 PM-4:00 PM

AMA Chicago Q&A

As the closing session for the day, president of AMA Chicago Shannon Lee will answer your questions and discuss the value of staying engaged in a professional community to keep your skills sharp, build your network and expand your knowledge even after you leave school.

Shannon Lee VP, Creative & Engagement at StudioNorth

You don’t want to miss it.

This is a free 1-day event by marketers for marketing students. Register now to secure your spot.

Register