Stephen Surman – Head of Global Digital and Social Strategy, Mead Johnson Nutrition, will present his thoughts on “The 10 Biggest Myths in Digital Marketing” on August 14, 2014 at the Chicago AMA’s Sunrise Executive Series at the famous Gibsons on Rush. In an interview with Direct Marketing News, Stephen shared insight into his “myths”. Here is an excerpt:
Myth #2: “Don’t obsess about Big Data, Surman counseled. “Think about what segments you’re trying to address and what questions you’re trying to answer and go get the data you need to do the job. You’re looking for a needle in a haystack. Don’t pile on more hay before you search the pile already in front of you,” he said. “Look for the needle in the haystack closest to the needle factory.” Read the article here.
BIO – Stephan has spent 15 years leading digital marketing programs for some of the world’s largest consumer goods brands. He’s served as Vice President of Digital Strategy for Anheuser-Busch, developing marketing plans to support brands like Budweiser and Bud Light. He’s led digital marketing at Procter & Gamble, responsible for brands like Tampax and Pampers. Stephen is a graduate of Cornell University, where he received a bachelor’s degree in engineering. He also earned his MBA at the University of Chicago in Finance, Marketing, and Strategy.
Register for this event here.