New CEO of AMA to Visit Chicago AMA on October 7

Russ Klein, CEO, American Marketing Association will join the Chicago Chapter on October 7 for it’s Evening With Experts program to meet area members and marketers alike. “We are very excited to have Russ join us for one of our events so quickly,” said Michael Long, CAE, Executive Director of the Chicago Chapter. “Our members and supporters care very much for the future of the AMA and their Chapter, and it is great to see the new CEO engage with us so quickly to get to know members, their challenges and aspirations for AMA.

AMA_New_CEO_Russ_Klein_0728On August 11, 2014 – Russ Klein became the new CEO of The American Marketing Association (AMA), the largest professional marketing association in North America. An accomplished marketer with more than 30 years of experience in both the corporate and agency settings, Klein most recently served as the chief marketing officer for Arby’s. Klein replaces Dennis Dunlap, who is retiring after 15 years as CEO of the AMA.

Klein joins the AMA as the organization moves forward on a number of important strategies, including international growth, particularly in China, as well as illuminating the envisioned future state of marketing for its members.
Klein is a recognized marketing innovator who brings three decades of experience with some of the world’s foremost brands.  Prior to his role at Arby’s, Klein served as CMO for Burger King, 7-Eleven, and Dr Pepper/7Up companies.  Known as a pioneer in integrating digital and broadcast media, as well as content marketing, Klein has led highly successful revitalized brands and businesses on behalf of several pre-eminent private equity firms including Bain, Goldman Sachs, Hicks & Haas, Roark Capital and TPG.  In addition to launching new brands in China, he received numerous awards and recognitions including a Titanium Lion at Cannes and “Advertiser of the Decade 2000s” by Adweek.
“Disruption is the new normal in marketing,” said Klein. “The AMA has long been a trusted source of insights for the marketing world and I consider it a real privilege to guide the organization into the frontiers that lie ahead. The AMA will continue to be a torchbearer in lighting up the pathways of change not only in the future state of marketing but commerce in general.”
Amidst the changing marketing and media landscape, the AMA plans to release in the coming months a new collection of commentary and insights on the future state of marketing. It will explore various paths of change going on in the industry.
Click here for more information on the October 7th program.

Graph Expo 2014

Join the Chicago AMA this fall at the Graph Expo. Chicago AMA is pleased to offer Chicagoland marketers free registration for GRAPH EXPO 2014, a savings of $45. Register here for the free exhibit pass.

GRAPH EXPO is the largest and most all-encompassing commercial printing, publishing, mailing and transactional exposition and conference for the Americas! This year’s theme is Integrate – the time has never been more critical to understand and plan for the changing landscape in print, digital and mobile technologies. Register Now!