Author of AMA Marketing Book of the Year to Speak at Momentum

markjeffreyKellogg lecturer Mark Jeffery, keynote speaker at Momentum 2014 on November 12, 2014, Garners Marketing Book of the Year Honors

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know  won American Marketing Association Foundation’s Berry-AMA Book Prize for the best book in marketing.

In announcing the award, the AMAF praised the “nuts and bolts accountability” of Jeffery’s book. “Jeffery does a masterful job of showing how to use key marketing metrics to actually implement strategic thinking,” the AMAF observed. “His integration of concepts, spreadsheets and business cases yields a highly effective presentation.

JeffreyBookIn Data-Driven Marketing (Wiley), Jeffery shares:

  • why more than 80 percent of companies don’t make data-driven marketing decisions (and suffer for it)
  • the 15 key metrics every marketer should know
  • how to overcome the five obstacles to data-driven marketing
  • in-depth examples of how to apply data-driven principles in small and large organizations
  • and how to use the 15 metrics to dramatically improve the performance of any marketing campaign and measure the Return on Marketing Investment (ROMI).

Jeffery is a senior lecturer of technology industry management and research director of technology initiatives at the Kellogg School. He is also the managing partner of Agile Insights LLC, a marketing and technology consultancy.

091214_AMAMomentum_RGBLogo_4ColorWTBGD.50Momentum 2014 brings together technology and marketing to focus on one of the topics that is mission critical for businesses today and tomorrow: Customer Engagement and Big Data: Closing the Gap. This must-attend marketing technology event brings together senior marketing leaders to focus on creating a strategic, unifying vision for customer engagement and experience management within their organizations. This ½ day conference will balance learning the critical strategies from best-in-class marketers, with actionable takeaways and implementation tools, no matter your industry.