Timothy W. Simonds, Chief Marketing & Engagement Officer, Kellogg School of Management

Timothy “Tim” W. Simonds is Chief Marketing and Engagement Officer at the Kellogg School of Management.   In this role, Tim is responsible for the school’s brand strategy, marketing, communications and engagement strategies for alumni and corporate partnerships.

Previously, Tim was Vice President and General Manager, Global Services Marketing at GE Healthcare IT.  His focus is on redefining the business strategy, brand strategy and customer experience for the GEHC IT business.   Prior to GE, Simonds was with United Airlines as the Managing Director for Marketing and Customer Experience, and ran the $1.5B Merchandising unit.   Tim spent 13 years at Procter & Gamble, gaining experience in both Brand Management and Sales, and most recently as a brand manager for the Cascade and Olay businesses.

Simonds holds a Master of Management degree from the Kellogg School of Management (1998) and a bachelor degree from Northwestern University (1991). He currently resides in the northern suburbs of Chicago with his wife and four children.

Jenni Luke, Chief Executive Officer, Step Up

Jenni Luke is CEO of Step Up, a nonprofit membership organization inspiring women to inspire girls. In this role, she leads one of the nation’s most sought-after women’s groups in its second decade of service.

Overseeing Step Up’s offices in Los Angeles, Chicago and New York, Jenni directs the organization’s objective of propelling girls from under-resourced communities to fulfill their potential. Under her leadership, Step Up empowers girls to become confident, college-bound, career-focused and ready to join the next generation of professional women.
Jenni and Step Up have been featured in numerous media outlets, including Inc., InStyle, Marie Claire, Real Simple, W, CBS Moneywatch, Yahoo! Hot Jobs, The Huffington Post, Cosmopolitan and Our Kitchen Table, the e-zine of the California Women’s Conference. She has also served as a regular workplace contributor to MariaShriver.com, TCWmag.com (the website of Today’s Chicago Woman magazine) and Women & Co., Citi’s financial lifestyle website.
She sits on the advisory board for the National Conference on Girls’ Education, and frequently speaks on various topics affecting women and girls.
Jenni came to Step Up from within the nonprofit sector, having worked with The Alliance for Children’s Rights and the ACLU of Southern California.
She began her career in law and focused on social justice issues. Jenni holds a Juris Doctor from the University of Colorado School of Law and a BA from UC San Diego.

Andrea Javor Senior Director, Global Digital and Media, Beam Suntory

In her role as Sr. Director of Global Digital & Media Strategy at Beam Suntory, Andrea Javor is responsible for stewarding media investments across paid, owned and earned media channels, as well as bringing social media thought-leadership to the organization in the form of content creation, response strategies and social analytics. Beam Suntory’s roster of brands include: Jim Beam, Maker’s Mark, Hibiki, Yamazaki, Courvoisier, Sauza, Pinnacle Vodka and Midori.

Andrea is a proven digital and media leader with a highly diverse background encompassing more than 14 years media planning experience for several public world-renowned consumer companies.
Most recently, Andrea served as Partner, Sr. Communications Planning Director for Mediacom, an $18 billion provider of business-building media solutions for some of the world’s largest, well-known advertisers. In this role, Andrea was responsible for integrated media execution on brands like Healthy Choice, Hunt’s and Slim Jim.
Prior to joining Mediacom, she worked for Mindshare from 2001 – 2005 and again from 2006 – 2008 working with companies such as Unilever, Northwestern Mutual Financial Network and Nestle, on cross-functional, cross-brand, media planning and strategy. From 2005 – 2006, Andrea worked for OMD on the Global McDonald’s account as the resident expert on high-growth media vehicles, implementing a plan of action for technological advancements in marketing around the globe.
Andrea holds a Bachelor’s degree in Advertising and Psychology from Marquette University in Milwaukee, Wis. She resides in Chicago, Ill.

See what Andrea has to say in our BrandSmart 2015 Preview Video:

Lisa Rountree Vice President, Marketing Strategy & Customer Experience, Capital One

Lisa Rountree is a senior marketing executive with a successful history of visionary and strategic leadership building great brands, driving change and delivering sustainable growth.  She has worked across a wide range of consumer categories and brands in her years with The Walt Disney Company and The Hershey Company, and is currently at Capital One leading Marketing Strategy & Customer Experience for its US Card business.  She brings rich experience in general management, marketing strategy, global brand management, consumer relationship management, innovation, insights and business development

Lisa received her BS in Journalism from Northwestern University, with a second major in Economics, and completed her MBA at Stanford Graduate School of Business.

Susan Fleming, Vice President of Marketing and Communications, Catamaran

Susan has been Vice President of Communications for Catamaran since 2009. In her role, Susan is responsible for brand identity, communications, investor relations support and public relations. During her tenure with Catamaran, she has been responsible for building the communications department, launching Catamaran and developing the value proposition. During her tenure with Catamaran she has seen the Company grow from 600 employees to over 4,000 with revenue growing from $862 million to $20 billion.

Susan brings over 20 years in the managed care space to her role, having worked largely in business development roles. Prior to Catamaran, she worked at First Health for nearly 20 years.

She worked with First Health’s CEO to successfully penetrate the Federal Employee Health Benefits market, which quickly became the company’s largest segment of business. She became expert at working with these clients to develop new products and, as a result, was asked to build a product development function.

Susan continued to assume responsibility for additional functions, including Marketing, Underwriting, Clinical Operations and Quality Assessment. During this time, she played a leadership role in reshaping the company’s group health product. During her tenure she saw First Health grow from 80 employees to over 6,000, and was part of an executive team that took the company to over $1 billion in revenue, with $350 million in EBITDA.

After Susan left First Health, she took a brief hiatus to work at her passion, interior design. She obtained a degree in interior design and spent two years building and launching a new product line for Holly Hunt, an internationally recognized brand.

Susan holds a director position on several boards including Gateway for Cancer Research and Schaumburg Business Association.

BrandSmart 2015 Preview Video

Get an behind-the-scenes look into two highly successful brand campaigns that are being presented at BrandSmart 2015: Constructing Tomorrow’s Brand, Today.


Download above Youtube video by using Tubemate apk !


Thursday, March 26, 2015 from 8:00 AM to 6:30 PM (CDT)

Morningstar, Inc. – 22 West Washington Street, Chicago, IL 60602


About BrandSmart:

For over 10 years, the Chicago AMA’s BrandSmart Conference has been the Midwest’s leading forum on branding thought leadership for over 10 years. The future is arriving faster than ever and creating multiple challenges for marketers. As in design and innovation, future proofing gives marketers the tools and insights needed to prepare for and embrace the headwinds of change.

BrandSmart 2015: Constructing Tomorrow’s Brand, Today will build on three key pillars:
  • Consumer Engagement: How to ensure your consumers are ENGAGED and you know what it takes to ENGAGE with them
  • Brand Relevance: How to ensure your brand is RELEVANT… to all your keystakeholders
  • Organizational Readiness: How to READY your organization for the future, building an agile strategy that allows you to adjust to the ever-changing landscape

Visit BrandSmart 2015 for more information.

Heidi Petz, Vice President, Marketing, Valspar

Heidi Petz is vice president of marketing for Valspar, the most widely distributed paint brand in North America. Her team is responsible for providing a strategic framework for the Valspar and Cabot brands. Her organization oversees marketing strategy, consumer and customer insights and analytics, product innovation, advertising, PR, media, digital and social media, marketing communications, channel marketing, sports marketing sponsorships and customer service.
Previous Organizations:
• Newell Rubbermaid
• Target
• Campbell Mithun
• PwC
• B.A., Leadership Studies, University of Richmond
• MBA, Loyola University

John Keller, Director of Brand and Eminence, Deloitte

2000px-Deloitte.svgJohn Keller is a Director of Brand & Eminence, Deloitte Services LP. He joined the firm in 1997 and was named a director in 2011. He has had a number of roles protecting and promoting the Deloitte brand in the United States. John was a leader in launching the firm’s first advertising campaign, “The answer is Deloitte & Touche” in 1997 and successfully “localized” the campaign by working with individual Office Managing Partners and their most important clients. He is now leading deployment of the current “Instilling Confidence” campaign for Deloitte Consulting, the largest advertising effort for the firm since 2002. He launched the Deloitte Growth Enterprise Services advertising campaign in 2010 and is responsible for the integration of new acquisitions as Deloitte aims to expand its service offerings and competencies to become the professional services organization of the future. John led the effort to “brand” the Deloitte recruiting experience 10 years ago and now leads a team of five professionals who ensure the Deloitte brand experience is consistent and competitively differentiated at the campus and experienced hire level. Prior to joining Deloitte, John was the account director on the Andersen Consulting account at Young & Rubicam in New York City. His advertising career prior to that was focused on premiere brands such as Fisher-Price, Perrier, and Montblanc. Outside Deloitte, John balances work and home life with Cecelia Barnett, his wife of 23 years who worked for the artist Helen Frankenthaler for a decade and is currently Collections and Digital Resources Manager for the artist’s foundation in NYC. . John is a graduate of Columbia University and received Master of Advertising certification from the American Association of Advertising Agencies.

Paul Fitzpatrick, Director of Business Development and Marketing, All Terrain

Paul Fitzpatrick joined All Terrain as the Director of Business Development and Marketing in the spring of 2014 after serving as the Director of New Business Launch for GreenredeemUSA. Paul is responsible for leading the business development team and directing the agency’s efforts to meet its growth objectives and the various strategic plans for new business development and marketing communications.

Prior to his GreenredeemUSA post, Paul served as Director-Central North America for Poptent, a global video crowdsourcing and strategy company, where he was responsible for revenue development for Central US and Canada. He is also founder of Freestyle Culture, a social media marketing and video production company that led to him producing a music video featuring Wiz Khalifa. Paul has worked with clients such as MillerCoors, Walgreens, Coca-Cola, Allstate, Abbott, Procter & Gamble, EA Sports, United Healthcare and Takeda Pharmaceuticals.

Paul obtained his Masters of Business Administration from Northwestern’s Kellogg School of Management.

BrandSmart 2015 Speaker Shares 3 Steps to Building Relentlessly Relevant Brands

Scott Davis will be speaking at Chicago AMA’s BrandSmart 2015: Constructing Tomorrow’s Brand, Today on March 26, 2015 at Morningstar, Inc. BrandSmart is a full-day conference with 15 speakers, 12 sessions, and draws over 200 marketers. For more information on BrandSmart, visit: https://amachicago.org/brand-smart/

 3 Steps to Building Relentlessly Relevant Brands

 by Scott Davis, Chief Growth Officer, Prophet


Scott Davis, CGO, Prophet

We all know it’s exceptionally difficult to build a great brand, one that consistently inspires, influences and compels; one that gets customers to not only buy more and spend more but to advocate more. Successful brands push themselves to continuously be what we at Prophet have coined as relentlessly relevant.

But today’s forward-leaning marketers understand that relevance isn’t fixed to a moment in time. A relevant, well-positioned brand is one that is alive, restless and relentlessly moving forward. So when we think about relentlessly relevant brands at Prophet, we do so by attaching them to three core values:

Customer compassion
All brands say they are customer focused. But this doesn’t mean simply conducting research. It means tirelessly working to creatively uncover breakthrough insights that give rise to new ideas about how, where and when to engage with customers. It means understanding their pain points and using a combination of strategy and imagination to solve them. Your brand’s positioning should be grounded in the depth of customer understanding and more important, compassion.

Pervasive innovation
This is a discipline that extends far beyond the marketing or R&D teams. Whether it is with new offerings, channels or experiences, brands that constantly create opportunities for authentic engagement stand far apart from their competition. Without a pervasive innovation mindset across a brand’s touchpoints, a brand de-positioning could be right around the corner.

Ruthless pragmatism
This requires a clear understanding of the brand’s role in driving growth. When I co-wrote Building the Brand-Driven Business, I truly believed (and still do) that brands have to be accountable for driving the growth agenda. Without a clear path to helping a company fill both its organic and innovative growth gaps, brands will get relegated to being drivers of communications. That can’t happen if you are in the business of building relentlessly relevant brands.

Brands have serious work to do, and working the growth agenda has to be front and center.

  • To read this article in greater detail, visit here.
  • To read Scott’s full bio, visit here.
  • For more information on BrandSmart, visit here.