“Getting Creative with the B2C Agency of the Future”
“Getting Creative with the B2B Agency of the Future”
Erin Paul is a strategic leader and creative problem solver for a wide range of brand challenges with over 18 years of experience working with CPG companies. She has led brand building initiatives and new product brand and packaging development for MillerCoors, Constellation Brands, The Hershey Company, Campbell’s and Albertsons, to name just a few.
Her years spent as a designer and her in-depth knowledge of the brand development lifecycle allow her to be an effective translator between strategic business objectives and effective design solutions. Tapping into this “whole brain” mentality to bring clients innovative solutions is her pursuit and passion. With a creative bent and talent for imagining possibilities, Erin blurs disciplinary lines to bring clients unique solutions for the most challenging problems.