9:10 AM – 9:40 AM – Transforming the Cubs Brand


Allison Miller, Director of Marketing, Chicago Cubs


chc_1200x630A 140 year old brand with the longest championship drought in all of sports (yes, it’s been 107 years). An unfortunate ‘loveable losers’ nickname. A historic but dilapidated ballpark. Behind new ownership and investment from the Ricketts family, a major reboot has happened on the north side. Both on and off of the field, the Chicago Cubs are the ultimate turn around brand in the making. Cubs Senior Director of Marketing Alison Miller will give us a behind-the-scenes look at how the organization is crafting a transformation of one of sport’s most iconic brands.

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