Jennifer Severns is a design and experience leader with more than 25 years of experience helping organizations navigate transformation through human-centered design, customer experience strategy, technology and innovation. Jennifer currently leads Severns Innovation Group, where she works as a fractional experience and design executive, helping organizations solve complex business and customer challenges and translate human needs into better experiences, products and systems. Her recent consulting work spans healthcare, financial services and mission-driven organizations, with a particular focus on member experience, service design and the role of AI in augmenting human capabilities. Previously, Jennifer served as Chief Experience Officer at ThomasArts and the American Marketing Association’s National Support Center and worked with UCLA Health on its transition toward a data-driven, patient-centered future. She has led work for brands including Allstate, Unilever, Dell and Nabisco and, earlier in her career, led digital design at Harpo Productions for The Oprah Winfrey Show. Jennifer holds an M.S. in Information Design and Strategy from Northwestern University and a BFA in Graphic Design. She currently serves as President-Elect of AMA Chicago.