“We like to say it’s only at the AMA that Jung’s archetypes, sages and magicians meet to advance the practice of marketing,” said Russ Klein, CEO of the AMA. “Our new logo elegantly reflects our forward thinking orientation that sits at the critical nexus of best and next practices,” said Klein. “While the brand identity, tagline and logo have changed to better distinguish the AMA on a global, national, and local level, it is only the tip of the iceberg of transformation here at the AMA.”
American Marketing Association Chicago is pleased to unveil our new brand identity and logo, part of a larger rebrand across AMA and each of its chapters. The new branding reflect both the transformation of the organization and its vision for the future.
Since 1937, the AMA has been the pre‐eminent force in marketing for thought leadership and valued relationships across the entire marketing community. The new AMA branding reflects its position as the essential community for marketers. The new logo is simple and versatile but embodies the trend forwardness and bias toward action of the AMA community.
The new mark also supports the AMA’s new brand tagline “Answers in Action,” which captures the unique fusion between scholarly research and managerial relevance found only in the AMA community.
The primary color palette of bone white, French navy blue and black evokes intellectual gravitas, trust and power, representing the AMA’s commitment to being the most relevant force and voice shaping marketing around the world. The secondary brand color, red, serves as an accent.