Entries by Andrew Deckert

Lessons Learned from Women at the Top

written by Lauren Ramsey, founder of Betsy Bash, LLC. It is often assumed that the CEO of a company is a male and statistically, that is primarily the case. In 2016, only 4% of the CEOs on the Fortune 500 list are female. The Chicago AMA organized a panel of women in the C-Suite to share […]

Consumer Loyalty Requires Much More Than a Rewards Program

written by Lindsay Malone, Digital Marketing Manager at Prophet Many companies pursue customer loyalty, most fail to receive it. More than 55 percent of marketers planned to increase consumer loyalty budgets this year and many are investing heavily in the development or revival of loyalty programs. As companies seek new and interesting ways to drive consumer […]

Suburban Breakfast with Dave Kimbell, CMO, ULTA Beauty in Rosemont, IL on June 22.

Dave Kimbell, Chief Merchandising and Marketing Officer of ULTA Beauty, has a remarkable story to tell at our upcoming Sunrise Executive Breakfast Series on June 22.  ULTA has not only been breaking new ground in merchandising and marketing communications, but also setting new records in profitable growth. And Dave Kimbell will share all the details […]

Meet Don Bora, co-founder of Eight Bits and Mobile Makers at the SIG Pop-Up on Wearables.

On April 28, the Chicago AMA will be offering a unique member benefit: SIG Pop-Up Spring 2015 Series: Shopaholics: Keeping Up with the Increasingly Mobile Retail Consumer – Wearables, Oh My!  The program will be led by experts in the field, Rich Walters of LS Research and Don Bora, co-founder of two cutting-edge companies, Eight Bit Studios and Mobile […]