Entries by Julie O'Brien

Brand Smart 2018 Recap

By: Elina Yufa When I’m walking across the street, I trust that that taxi won’t run me over (well, sometimes). When I ask Alexa to set a reminder, I trust that she’ll have a better memory than I do. When I make a purchase, I trust that it’ll go through without a hitch. We put […]

Does Brand Awareness Impact Organic Search Rankings?

By: Chris Hickman In search engine rankings, everyone wants to be number one. And the best way to do so is by catering to metrics that search engines use in determining what result is most relevant to specific searches. You can have traffic driven to your website from social media sites like Facebook and Twitter. […]

Free Events! Your Membership Just Got Better.

By: Bonnie Massa, AMA Chicago President Earlier this year, we promised changes to your AMA Chicago benefits to ensure that your membership is the best ticket to your career success. Since July, you’ve enjoyed free registration for Connex, our bi-monthly networking events, as well as each of our Shared Interest Groups (SIGs). It’s always been […]

The Marketing Case for Legit Staff Bio Pages

By: Michelle Kaffko We’ve all heard the saying, “put your best foot forward,” but I think that saying should be changed to, “put your best FACE forward.” In reality, many of our business contacts we meet virtually first or never meet in-person. Usually all we have to go by to see their face is their […]

The right place to start your next creative campaign: design thinking

By: Maggie Lewis Finding the right place to start should be the first consideration when developing marketing communications for any organization. In my experience working with a non-profit client base, we do our best work for our clients when we employ principles of design thinking. And, I would encourage all marketing communications experts to begin […]

Is your brand keeping up with the platform world?

By: Vivaldi Last month, Vivaldi, the growth, innovation and brand strategy consultancy, hosted on October 4th the first “Breakfast of (Brand) Champions,” a workshop series specially organized for the Branding Special Interest Group of AMA Chicago. We focused the inaugural workshop on how to build strong brands in today’s rapidly changing world. With platforms seemingly poised […]

Expert Tips and Key Takeaways From MarketingTech Smart 2017

By Brittany Tepper Over 100 marketing professionals attended MarketingTech Smart on September 27, 2017 at the Loyola University Chicago Quinlan School of Business. Through multiple sessions with industry experts, attendees were able to learn how to navigate the crossroads of marketing and technology, and network with other engaged marketers in the community. Here are a […]

NonProfit Strategies from the AMA MarketingTech Smart Conference

By Monica Moore Marketing technology (aka MarTech) selection can be overwhelming and this was certainly confirmed at the 2017 AMA Chicago MarketingTech Smart Conference as each presenter repeatedly pulled up the same graphic of 5,281 current MarTech solutions. This can be all the more challenging for nonprofits, which may have limited budgets, minimal staff, and […]