Entries by Julie O'Brien

Christine Moorman reveals the latest CMO Survey at CMO Smart

How often do you get a chance to interact with the creator of an industry-standard survey 24 hours after its most recent results are published? That’s what happened at CMO Smart on August 29, when Christine Moorman, Founder and Managing Director of The CMO Survey, spoke with members of AMA Chicago 24 hours after the […]

CMO Smart emcee Steven Handmaker: Create winning experiences and make people happy

Steven Handmaker, Chief Marketing Officer of Assurance, will emcee AMA Chicago’s CMO Smart at the Loyola University Chicago Quinlan School of Business on August 29, 2018. CMO Smart will feature a first-hand look of the new CMO Survey from its Founder and Managing Director, Christine Moorman. Event emcee Steven Handmaker calls the study valuable because […]

Why marketing analytics hasn’t lived up to its promise

By: Carl F. Medina and Christine Moorman We see a paradox in two important analytics trends. The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the […]

Brand Smart 2018 Recap

By: Elina Yufa When I’m walking across the street, I trust that that taxi won’t run me over (well, sometimes). When I ask Alexa to set a reminder, I trust that she’ll have a better memory than I do. When I make a purchase, I trust that it’ll go through without a hitch. We put […]

Does brand awareness impact organic search rankings?

By: Chris Hickman In search engine rankings, everyone wants to be number one. And the best way to do so is by catering to metrics that search engines use in determining what result is most relevant to specific searches. You can have traffic driven to your website from social media sites like Facebook and Twitter. […]

Free events! Your membership just got better.

By: Bonnie Massa, AMA Chicago President Earlier this year, we promised changes to your AMA Chicago benefits to ensure that your membership is the best ticket to your career success. Since July, you’ve enjoyed free registration for Connex, our bi-monthly networking events, as well as each of our Shared Interest Groups (SIGs). It’s always been […]

The Marketing Case for Legit Staff Bio Pages

By: Michelle Kaffko We’ve all heard the saying, “put your best foot forward,” but I think that saying should be changed to, “put your best FACE forward.” In reality, many of our business contacts we meet virtually first or never meet in-person. Usually all we have to go by to see their face is their […]

The right place to start your next creative campaign: design thinking

By: Maggie Lewis Finding the right place to start should be the first consideration when developing marketing communications for any organization. In my experience working with a non-profit client base, we do our best work for our clients when we employ principles of design thinking. And, I would encourage all marketing communications experts to begin […]