Entries by Julie O'Brien

Christine Moorman reveals the latest CMO Survey at CMO Smart

How often do you get a chance to interact with the creator of an industry-standard survey 24 hours after its most recent results are published? That’s what happened at CMO Smart on August 29, when Christine Moorman, Founder and Managing Director of The CMO Survey, spoke with members of AMA Chicago 24 hours after the […]

CMO Smart emcee Steven Handmaker: Create winning experiences and make people happy

Steven Handmaker, Chief Marketing Officer of Assurance, will emcee AMA Chicago’s CMO Smart at the Loyola University Chicago Quinlan School of Business on August 29, 2018. CMO Smart will feature a first-hand look of the new CMO Survey from its Founder and Managing Director, Christine Moorman. Event emcee Steven Handmaker calls the study valuable because […]

Why marketing analytics hasn’t lived up to its promise

By: Carl F. Medina and Christine Moorman We see a paradox in two important analytics trends. The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the […]

Brand Smart 2018 Recap

By: Elina Yufa When I’m walking across the street, I trust that that taxi won’t run me over (well, sometimes). When I ask Alexa to set a reminder, I trust that she’ll have a better memory than I do. When I make a purchase, I trust that it’ll go through without a hitch. We put […]

Does brand awareness impact organic search rankings?

By: Chris Hickman In search engine rankings, everyone wants to be number one. And the best way to do so is by catering to metrics that search engines use in determining what result is most relevant to specific searches. You can have traffic driven to your website from social media sites like Facebook and Twitter. […]