Entries by Scott Green

CMO Smart Round Roundup Part 2: How Leadership Manages at the Speed of Change, and How C-Suite Partners Resource Ideas

By John Lawrence Marketing executives from some of Chicago’s most prestigious companies and non-profits joined moderator Kim Feil for two CMO Smart panel discussions. They shared their professional experiences and offered advice on managing a rapidly changing business landscape and fostering best practices for working across the C-Suite back in June 2017. Innovation, solving problems […]

CMO Smart Round Roundup Part 1: Dynamic Market Forces Facing Today’s CMOs

By John Lawrence In June 2017, Chicago AMA held its first CMO Smart forum, bringing together some of Chicago’s most dynamic marketing leaders to discuss the changing landscape while sharing best practices to collaborate across the C-Suite and tap into the resources needed to achieve growth. The event was moderated by Kim Feil, CEO of bizHive and CMO/CSO for Aspire Healthy […]

Career Smart Roundup: ‘Full-Assing It’ to Drive Results

by Traci O’Brien  “We cannot solve our problems with the same thinking we used when we created them” (Albert Einstein).  If we do, we are slacking and I’ve got a hunch that Product Marketing Leader at Arity / Allstate’s Tiffani Saxton, and PrizeLogic’s SVP Aaron Lobliner, would be disappointed.  Tiffani challenges us to be thorough and […]

Whose job is it Anyway..PR or Marketing? – Recap

by Brittany Tepper On May 11, 2017 the American Marketing Association’s Sunrise Executive Series first debate hosted five industry experts who tackled the age-old question: whose job is it anyway, marketing or public relations? During the debate, some of the industry’s most controversial questions were raised. Here’s a summary of what went down: Question #1: Social […]

ROI of Executive Media Training

by Noeleen McGrath  I took an interesting meeting with a CEO recently. Within five minutes, it became clear to me that I walked in with the wrong assumption i.e. that he understood the value of executive media training. He didn’t. In fairness to me, media training is such a given in most company’s executive development […]

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.” – Miles Beresford Kington

by Gary Kash  The combination of enhanced marketing knowledge and the wisdom of how to execute smartly will help you get where you want to be in 2022. Be at Brand Smart 2017. “Too busy.” “Too many deadlines.” “I know what I need to know.” “Not enough return on my investment.” My sentiments before attending […]

Luv Led Me to Brand Smart

by Sherry Duda  According to GroupM, worldwide media and marketing spend will surpass $1 trillion in 2017. Corporations, brands and agencies make a lot of promises. While the brand’s creative expression may attract users, it’s the delivery of the promise that matters most to consumers. We assume brands will deliver what they say…until there’s a […]

An Evening with Three Experts

Essential Skills for Today’s Marketers Have you ever wondered if you have the right skills to succeed in today’s Marketing World?  Today, we have a beautiful world that is constantly changing. Each day marketers, like you and I, are facing new challenges that were unheard of twenty years ago or even six months ago.  Each day […]