Darcy Schuller, President Chicago AMA, 2014-15

Thanks for a Remarkable Year

As we wind down the 2014-15 programming term, I can’t help but to look back at all the accomplishments we achieved this year. We set out one year ago as a Board to help ensure the Chicago AMA continues to explore exciting ways to connect, inspire and engage with our marketing community. We rallied around a […]

Chicago AMA names 2015 All-Stars: Our Board Member and Volunteer of the Year

Last Thursday on one of our now common dreary, rainy days, 75 chapter volunteers brought some pent-up cheer to Clayco Headquarters to celebrate their hard work in 2015 at our annual Volunteer Appreciation party. The beautiful, modern and bright space was the perfect venue for drinks, tasty nosh and the presentation of our Volunteer of […]

Chicago AMA Reports Out 2014 Member Survey Results

The Chicago AMA is always looking forward to how we can improve and enhance our programs. To this end we surveyed our members in 2014 and prepared this revealing report on what we do well and where we can do better. Some of the results may surprise you, others confirm your own feelings about the […]

Sunrise Series Event Recap: ULTA’s Beauty Experience

At the June 22 Sunrise Executive Breakfast Dave Kimbell revealed how ULTA is raising awareness of its brand by making beauty a fun experience for women across the nation. David Kimbell, Chief Merchandising and Marketing Officer of ULTA, presented the evolution of ULTA’s latest marketing campaign at the first suburban Sunrise Executive Breakfast, held at […]

Jonathan Copulsky CMO, Deloitte Consulting LLP to Speak for Chicago AMA on August 12

Jonathan Copulsky, joins Chicago AMA on August 12, for the Sunrise Executive Series to present: How to Create Powerful Content & Extend Reach with Emerging Platforms Key pillars to his presentation are: 1.      Understand the role that content marketing can play in creating a powerful brand 2.      Identify what it takes to build and sustain […]

Evening With Experts Event Recap I: CMO Panel

On June 11th the Chicago AMA brought together a panel of three industry leading CMOs to tackle the audience’s toughest questions and provide insight on their past experiences and current challenges as marketers. Our panelists stressed the importance of integrating a marketing strategy that focuses on multiple media outlets. Moderator Pete Krainik of the CMO […]

Evening With Experts Event Recap II: CMO Panel: Current Trends and The Future of Marketing

On June 11th the Chicago AMA brought together a dynamic panel of distinguished CMOs to engage on changing media, customer behaviors, technology platforms, and the value of talent for organizational success. Moderator Pete Krainik delved into the discussion by asking what are the different ways of finding the future. CMO Daniel Ash commented on his […]

Evening With Experts:  The CMO Panel – The Future of Marketing

On June 11th our industry leading CMOs Megan Bueschel, Sandy Kolkey, Patrick Bernardi, and Daniel Ash are ready to take on your questions.  Join Pete Krainik, Founder and CEO of the CMO Club as he moderates on today’s ever-changing marketing landscape.  Get to know the panel Megan Bueschel, SVP/Chief Marketing Officer at Mario Tricoci Hair […]

Suburban Breakfast with Dave Kimbell, CMO, ULTA Beauty in Rosemont, IL on June 22.

Dave Kimbell, Chief Merchandising and Marketing Officer of ULTA Beauty, has a remarkable story to tell at our upcoming Sunrise Executive Breakfast Series on June 22.  ULTA has not only been breaking new ground in merchandising and marketing communications, but also setting new records in profitable growth. And Dave Kimbell will share all the details […]

Sunrise Series Event Recap: Liz Ross revealed “The Future of Media”

Liz Ross, Global Chief Marketing Officer, IPG Mediabrands gave a talk that was as provocative as it was informative. For two decades, Liz has overseen the growth of major agencies from Tribal DDB and Modern Media in San Francisco to IPG Mediabrands in Chicago.  Long recognized as one our industry’s great innovators, in 2014 she […]

Liz Ross, Global CMO, IPG Mediabrands to Speak on May 27

Liz Ross will headline the May 27 Sunrise Executive Series at Gibson’s Bar and Steakhouse on Rush in Chicago. As global chief marketing officer, Liz Ross is responsible for further defining the mission and vision of the firm’s network through clear articulation of the products, services and client solutions that differentiate IPG Mediabrands from its […]

Trendsetter Alert: Keeping Up With The Latest In Wearable Tech Trends!

Unless you’ve purposefully removed yourself from Social Media or the internet over the past week then it is not secret that the Apple Watch is finally here and available for purchase. From sporty to bling you can customize this smart watch to fit your lifestyle and personality. Their is so much more to this $5 billion […]

Meet Rich Walters at the Chicago AMA’s SIG Pop-Up Spring 2015 Series Shopaholics: Keeping Up with the Increasingly Mobile Retail Consumer

Meet Rich Walters at the Chicago AMA’s SIG Pop-Up Spring 2015 Series Shopaholics: Keeping Up with the Increasingly Mobile Retail Consumer Wearables, Oh My! Tuesday, April 28 from 5:30–8:00 PM CST The Chicago AMA is pleased to have Rich Walters of LS Research on this week’s upcoming SIG Panel featuring a spirited discussion around the ever […]

The Exchange of Best Practices Continues after the BrandSmart Event: Take our Survey

I was truly inspired by the 2015 BrandSmart event this March. The event brought together great minds to share marketing best practices for their respective brands. I especially appreciated how each presenter shared their best practices and results. Take, for example, Valspar; Vice President of Marketing Heidi Petz spoke about the effectiveness of their “Color […]

Meet Don Bora, co-founder of Eight Bits and Mobile Makers at the SIG Pop-Up on Wearables.

On April 28, the Chicago AMA will be offering a unique member benefit: SIG Pop-Up Spring 2015 Series: Shopaholics: Keeping Up with the Increasingly Mobile Retail Consumer – Wearables, Oh My!  The program will be led by experts in the field, Rich Walters of LS Research and Don Bora, co-founder of two cutting-edge companies, Eight Bit Studios and Mobile […]

Building a Brand from the Inside Out

The Value of Employee Engagement for a Services Brand Julie Springer, Senior VP of Marketing at TransUnion, spoke about the importance of branding from the inside out at the 2015 BrandSmart conference hosted by the Chicago chapter of the AMA. Springer’s talked used the recent TransUnion brand relaunch to relay the importance of securing internal […]

Building Relentlessly Relevant Brands: Re-Earning Loyalty Every Single Day

Scott Davis, Chief Growth Officer at Prophet, kicked off the 2015 BrandSmart conference, packing listicles and case studies into his 30-minute presentation, covering why brands have to be relentless to remain relevant, which brands exemplify relentless relevance, and what are the characteristics of those brands. Setting a cheerful, lighthearted tone with a joke about how […]

The Pathway to Brand Relevance

What do you get when you merge technology with pharmacy benefit management (PBM)?  You get Catamaran, a PBM that prides itself on innovation, agility and flexibility.  But with giants in the market like Express Scripts and CVS to contend with, how does a smaller brand get noticed?  At BrandSmart 2015, Susan Fleming, VP of Marketing […]

When is a nut not a nut? Transforming the Fisher Nut Brand

The John B. Sanfilippo & Son Company took a hard look at their business inside and out to revitalize one of its most beloved brands in a dormant, commoditized industry and transform the company from one of the nation’s largest nut manufacturers to a savvy, relevant CPG company and shift their corporate mindset from sales […]

Bridging to Change

Change can be an intimidating prospect to a company, but not to Valspar, it is their mantra.  As a 200-year-old paint manufacturer, Valspar is looking to turn the conversation from paint to change.  At BrandSmart 2015, Heidi Petz, Vice President of Marketing at Valspar, discussed the key steps involved in evolving an established brand within […]

Building Brands One Conversation at a Time

Are you taking “Social Care” of your most loyal (or potentially loyal) customers? As a popular liquor company, Beam Suntory has a lot of loyal customers who partake in just enough of their product to potentially inspire unique online conversations. Even if most people are happy to simply chat with their bartender, the company has […]

Deloitte Brand Positioning to Support Growth

John Keller, Director of Brand and Eminence, Deloitte, delivered an informative presentation to BrandSmart attendees about how his brand has leveraged brand positioning to support growth. His experience provides a framework that marketers can use to set the stage for growth through effective brand marketing. Start with Buyer Perceptions Deloitte sought to understand how buyers […]

Branding Roundtable Live: Collaborating for Relevance

How agencies and clients can best work together to integrate people, skills and departments required to create and deliver a relevant total brand experience Recap of panel discussion moderated by Chuck Kent, Brand Strategist, Brand Magazine featuring Julie Springer, Chief Marketing officer, Corporate Marketing, TransUnion; Bob Domenz, Founder and CEO, Avenue; Tim Simonds, Chief Marketing […]

Mission-Driven Customer Experience Design

Lisa Rountree, Vice President, Marketing Strategy and Customer Experience at Capital One, is well-qualified to give us “lessons from the trenches.”  She’s had over 15 years of experience in marketing strategy at world-class brands like Disney, The Hershey Company, and Capital One.  The assortment of customer experience missions she has driven all revolved around climbing […]

Creating a Rock Star Cause Marketing Platform

Jenni Luke, Founder and CEO of Step Up did just that when she took center stage and shared the myriad organizational benefits sown by all who invest in STRATEGIC cause-related marketing tactics as outlined below: Tip #1: Research—Luke cautions that before anyone jumps on board with a specific Cause-related or advocacy group, a thorough investigate […]

The SIG (Special Interest Groups) Pop-Up Series Keeps You Up With The Times

One of the major benefits that the Chicago AMA offers our members is networking that not only increases your professional contacts, but your industry knowledge and understanding of the latest trends. Special Interest Groups (SIGS) offers all this in monthly programs that are sure to keep you on the cutting edge of marketing – whatever […]

Timothy W. Simonds, Chief Marketing & Engagement Officer, Kellogg School of Management

Timothy “Tim” W. Simonds is Chief Marketing and Engagement Officer at the Kellogg School of Management.   In this role, Tim is responsible for the school’s brand strategy, marketing, communications and engagement strategies for alumni and corporate partnerships. Previously, Tim was Vice President and General Manager, Global Services Marketing at GE Healthcare IT.  His focus is […]

Jenni Luke, Chief Executive Officer, Step Up

Jenni Luke is CEO of Step Up, a nonprofit membership organization inspiring women to inspire girls. In this role, she leads one of the nation’s most sought-after women’s groups in its second decade of service. Overseeing Step Up’s offices in Los Angeles, Chicago and New York, Jenni directs the organization’s objective of propelling girls from […]

Andrea Javor Senior Director, Global Digital and Media, Beam Suntory

In her role as Sr. Director of Global Digital & Media Strategy at Beam Suntory, Andrea Javor is responsible for stewarding media investments across paid, owned and earned media channels, as well as bringing social media thought-leadership to the organization in the form of content creation, response strategies and social analytics. Beam Suntory’s roster of […]

Lisa Rountree Vice President, Marketing Strategy & Customer Experience, Capital One

Lisa Rountree is a senior marketing executive with a successful history of visionary and strategic leadership building great brands, driving change and delivering sustainable growth.  She has worked across a wide range of consumer categories and brands in her years with The Walt Disney Company and The Hershey Company, and is currently at Capital One […]

Susan Fleming, Vice President of Marketing and Communications, Catamaran

Susan has been Vice President of Communications for Catamaran since 2009. In her role, Susan is responsible for brand identity, communications, investor relations support and public relations. During her tenure with Catamaran, she has been responsible for building the communications department, launching Catamaran and developing the value proposition. During her tenure with Catamaran she has […]

BrandSmart 2015 Preview Video

Get an behind-the-scenes look into two highly successful brand campaigns that are being presented at BrandSmart 2015: Constructing Tomorrow’s Brand, Today.   Download above Youtube video by using Tubemate apk ! Thursday, March 26, 2015 from 8:00 AM to 6:30 PM (CDT) Morningstar, Inc. – 22 West Washington Street, Chicago, IL 60602   About BrandSmart: […]

Heidi Petz, Vice President, Marketing, Valspar

Heidi Petz is vice president of marketing for Valspar, the most widely distributed paint brand in North America. Her team is responsible for providing a strategic framework for the Valspar and Cabot brands. Her organization oversees marketing strategy, consumer and customer insights and analytics, product innovation, advertising, PR, media, digital and social media, marketing communications, […]

John Keller, Director of Brand and Eminence, Deloitte

John Keller is a Director of Brand & Eminence, Deloitte Services LP. He joined the firm in 1997 and was named a director in 2011. He has had a number of roles protecting and promoting the Deloitte brand in the United States. John was a leader in launching the firm’s first advertising campaign, “The answer […]

Paul Fitzpatrick, Director of Business Development and Marketing, All Terrain

Paul Fitzpatrick joined All Terrain as the Director of Business Development and Marketing in the spring of 2014 after serving as the Director of New Business Launch for GreenredeemUSA. Paul is responsible for leading the business development team and directing the agency’s efforts to meet its growth objectives and the various strategic plans for new […]

BrandSmart 2015 Speaker Shares 3 Steps to Building Relentlessly Relevant Brands

Scott Davis will be speaking at Chicago AMA’s BrandSmart 2015: Constructing Tomorrow’s Brand, Today on March 26, 2015 at Morningstar, Inc. BrandSmart is a full-day conference with 15 speakers, 12 sessions, and draws over 200 marketers. For more information on BrandSmart, visit: https://amachicago.org/brand-smart/  3 Steps to Building Relentlessly Relevant Brands  by Scott Davis, Chief Growth […]

Pam Hollander, Vice President of Integrated Marketing Communications, Allstate

As Vice President, Integrated Marketing Communications at Allstate, Pam leads the corporation’s Sponsorship Marketing, Promotions, Consumer Public Relations and Social Media Center of Excellence.  She also leads the development and execution of integrated marketing plans that build Allstate brand consideration and purchase intent for Allstate’s Business-to-Business lines (Allstate Benefits, Allstate Business insurance, Allstate Dealer Services, […]

Scott Davis, Chief Growth Officer, Prophet

Scott has over 20 years of brand, marketing strategy, and new product development experience that he has brought to bear for many Prophet clients, including GE, Johnson and Johnson, Best Buy, NBC Universal, Blue Cross Blue Shield, Sara Lee, United Airlines, Kellogg’s, ExxonMobil, The Wrigley Company, Boeing and Allstate. Scott is the author of Brand […]

Julie Springer, Chief Marketing Officer, Corporate Marketing, TransUnion

Julie Springer is chief marketing officer and senior vice president of corporate marketing.  In this role, she is responsible for directing and overseeing corporate marketing and communications efforts for TransUnion which include: branding, enterprise strategy initiatives, public relations, internal communications, advertising, marketing (direct and digital) communications, lead generation, creative services, events and strategic positioning regarding […]

Allstate’s Marketing Boss To Talk ‘Mayhem’ at BrandSmart 2015

Pam Hollander, Vice President of Integrated Marketing Communications, Allstate, to speak at Chicago AMA’s BrandSmart 2015 on March 26, 2015 in Chicago. Presentation: Cross Platform Brand Engagement – a Lesson in Mayhem Key Takeaway:  Mayhem is Everywhere – on TV, Facebook, Twitter, etc.  But when you combine all of these mediums behind a single campaign […]

60 is the New 40: Baby Boomers and The Changing Consumer Landscape

by Peter Morich, Chair of the Market Research SIG The 2014-15 market research SIG series has kicked off with two excellent presentations: one on Millennials in the Marketplace and the second on Baby Boomers and the Changing Consumer Landscape. Both events were highly interactive! The meeting was a combination of presentation and small group discussions […]

Put Your Audience First: How to Build an Effective Persona

Written by Bridgett Colling On February 23, the Nonprofit Special Interest Group hosted an informative breakfast meeting to teach attendees how to create an effective audience persona. Local nonprofit i.c.stars hosted the event, featuring presenter Bridgett Colling, Director if Content Marketing at See3 Communications, a digital agency for nonprofits and social causes. Attendees learned how to identify […]

Minnesota AMA’s 3rd Annual Super Bowl Ad Review

Written by Tony Rivera On Tuesday, February 3rd the best and brightest of the Minneapolis marketing, advertising, and public relations industry gathered to review this year’s most recent crop of commercials for the Minnesota AMA’s (MNAMA) 3rd Annual Super Bowl Ad Review. This event has quickly become a fan favorite in the MNAMA programming year […]

Sunrise Executive Series Recap: The Customer Journey: Owning the Moments that Matter

Written by Suky Lawlor Sunrise Executive Series: January 22nd, 2015 The Customer Journey: Owning the Moments that Matter Jennifer Ramirez, VP Global Customer Experience, Western Union On January 22nd, marketers from around the Chicago area gathered for our first Sunrise Executive Series Breakfast of the year: The Customer Journey: Owning the Moments that Matter. Our […]

Market Research SIG- Millennials: What’s Their Impact on Marketing?

Millennials: What’s Their Impact on Marketing? Our Market Research SIG held an interactive discussion on the impact of Millennials in the Marketplace and what it means for consumer marketers. Approximately 20 marketers attended the event at National Qualitative Centers in Chicago. Curt Fedder, Managing Partner
of Life Stage Research Insights LLC, shared learnings from his research […]

CMO of Western Union to Speak for Chicago AMA on January 22, 2015

Written by Michael Long, CAE, Executive Director On January 22, Jennifer Ramirz, VP of Western Union, will present,“The Customer Journey: Owning the Moments That Matter.” She will discuss how to create and maintain Customer Loyalty and Retention. Experience how Jennifer has helped the brand evolve – creating strong emotional connectivity between Western Union and its […]

Darcy Schuller, President Chicago AMA, 2014-15

The Chicago AMA Gives Back To Our Community

Nearly $9,000 raised for UCAN at our annual holiday party! December 9th marked the second annual Chicago AMA Gives Back Holiday Party, with proceeds benefitting UCAN.  UCAN is a Chicago-based nonprofit organization whose vision is that youth who have suffered trauma can become our future leaders. Established in 1869 as a Civil War orphanage, UCAN has […]

Marketing Insights for the Digital Age: Bill Whitman, Jr.

Written by Wendy Lalli With Social Media, “word of mouth” has a more powerful bite than ever before. In this Chicago AMA interview on the industry challenges we face today, Bill Whitman, Jr., senior public relations advisor offers valuable advice to marketers on how to enhance customer relationships. With over 30 years of experience in […]

Marketing Insights for the Digital Age: Michael Kiefer

Written by Wendy Lalli Mitigating the risks social media poses to the reputation of your brand. In this world of multi-communications channels – print, promotional advertising, broadcast, digital, social media and more – over exposure and improper use of logos and other brand elements have become a major risk for many brands. Michael Kiefer, General […]

Marketing Insights for the Digital Age: Michael Timpone

Written by Wendy Lalli How to grow a start-up? Listen to your customers. Michael Timpone, founder and CMO, Kapow Events offered some fascinating insights on how a young company can build client relationships in this videotaped interview with the Chicago AMA. Kapow Events is an early stage, high-growth company that offers corporate clients the opportunity […]

Marketing Insights for the Digital Age: Nancy Costopulos

Written by Wendy Lalli CIO. A CMO’s Natural Partner in this Digital Age. To Nancy Costopulos, Chief Marketing Officer, Senior Executive, Nonprofit Sector of the AMA there is no question that digital technology has changed marketing in many ways. As she points out in this Chicago AMA leadership interview, today a CMO’s most important professional […]

Marketing Insights for the Digital Age: Steve Handmaker

Written by Wendy Lalli Data. It’s not just about numbers – it’s about building customer relationships. Steve Handmaker, CEO of Assurance knows all about data. In this Chicago AMA leadership interview on the subject, he discusses the role data plays in building customer relationships that are vital to the success of every business. As James […]

Top 5 Tips for a Successful AMA Mentorship Program Experience

No matter what functional area of business you’re in, having a mentor is important. Everyone will tell you that. You find out quickly you don’t know half as much as you thought you did. Finding someone to help guide you, offer advice, encourage you and listen will go a long way. The AMA Mentorship Program […]

Five Insights to Improve Marketing Performance

Written by Sarah Witzig At CAMA Momentum 2014 we had the pleasure of interacting with Mark Jeffery, award-winning author, Kellogg lecturer, and managing partner of Agile Insights LLC.  It didn’t take us long before we all realized that data-driven marketing has actually been around for quite a long time!  So why is this established principle […]

Darcy Schuller, President Chicago AMA, 2014-15

A Season of Thanks and Giving…

In the spirit of the season, I wanted to take a moment to thank everyone in our community who helps make the Chicago AMA the great organization it is, from our dedicated Board of Directors and committee volunteers to our loyal members, speakers, sponsors, partners and supporters. Without the collaboration, participation and guidance from all […]

Expanding Your Network

Written by Philip Black How to get out of your own sandbox to launch or accelerate your career This fall, I gathered with 35 marketing professionals and students to participate in a panel discussion event alongside my peers Sarah Goebel and Paula Kapacinskas. Titled “Expanding your network—How to get out of your own sandbox to […]

Proximity Marketing: Using Location Data to Improve Search Performance

Written by Annie Badeusz Recap of presentation by Gib Olander, VP of Product at SIM Partners In this session, Gib Olander, VP of Product at SIM Partners gave us knowledge on how and when consumers spend.  These days, most consumers are using their mobile devices to find a store location.  In addition to using mobile devices, […]

Multichannel Response Techniques

Written by Caroline Bombart Attendees Received tangible, actionable items that can improve the effectiveness of your multichannel campaigns. Recap of presentation by Sheera Eby, Jacobs & Clevenger, “Multichannel Response Techniques” Sheera Eby highlighted 6 attributes that span channels and should define every successful multichannel campaign: Apply Data to Target – Customize your communication and deliver […]

The Big Idea: Customer Experience Mapping

Written by Judi Myers Are you helping your customers tell their stories? Recap of presentation by Jeremy Ages, Director, Strategy and Planning, The Marketing Store.”The Big Idea: Customer Experience Mapping” The Marketing Store, one of the world’s largest independent brand activation agencies, recently conducted primary research to better understand the key behavioral and emotional drivers […]

How to Use Data to Understand Your Customers and Grow the Bottom Line

Written by Steven Sonn Recap of presentation by Brett Charobee, Director of CRM and Database Marketing at Redbox Are you looking for more engaged customers that spend more and contribute to a healthy bottom line? Who isn’t, right? Brett Charobee, Director of CRM and Database Marketing at Redbox, laid out his blueprint for accomplishing these goals […]

Big Data Analytics and Social Media

Written by Paula Kapacinskas Recap of  Presentation by Dr. Morten Middlefart, Founder, Social Quant, Inc. “Big Data Analytics and Social Media” Combining his love of data with his love of all things adventure Dr. Morton Middlefart kept the audience engaged with his lively discussion of data. Dr. Morton showed us that the use of social […]

Key Highlights from DSW’s Omni Journal

Written by Imelda March Recap of Keynote: DSW’s Omni Journal presented by Kelly Cook, CMO & EVP – DSW Inc. “America’s favorite place for shoes.” DSW is passionate about selling shoes to its consumers. Kelly began her presentation by showing the audience images of brands and having participants position themselves to the area in the […]

Apple iphone 7 and 7 Plus Features Price and Specifications

Apple is a multinational technology company headquartered in California. It is the most selling phone so far having the stylish designs with an Apple logo. The logo itself is fun, spirited and not intimidating and it is colorized to humanize the company. It sells a variety of computer accessories including Mac, iPhone, iPad, iPod, Apple […]

Author of AMA Marketing Book of the Year to Speak at Momentum

Kellogg lecturer Mark Jeffery, keynote speaker at Momentum 2014 on November 12, 2014, Garners Marketing Book of the Year Honors Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know  won American Marketing Association Foundation’s Berry-AMA Book Prize for the best book in marketing. In announcing the award, the AMAF praised the “nuts and bolts […]

New CEO of AMA to Visit Chicago AMA on October 7

Russ Klein, CEO, American Marketing Association will join the Chicago Chapter on October 7 for it’s Evening With Experts program to meet area members and marketers alike. “We are very excited to have Russ join us for one of our events so quickly,” said Michael Long, CAE, Executive Director of the Chicago Chapter. “Our members […]

Graph Expo 2014

Join the Chicago AMA this fall at the Graph Expo. Chicago AMA is pleased to offer Chicagoland marketers free registration for GRAPH EXPO 2014, a savings of $45. Register here for the free exhibit pass. GRAPH EXPO is the largest and most all-encompassing commercial printing, publishing, mailing and transactional exposition and conference for the Americas! […]

Key Takeaways from Sunrise Executive Series event 8/14

Written by Samantha Morales The emergence of new platforms and difficulty in measurement can make digital marketing feel like a constantly shifting target to today’s CMOs. Recognizing that fact, the Chicago AMA tackled the issues head on at the August 14 Sunrise Executive Series event featuring Stephen Surman, head of global digital and social strategy, […]

Chicago Chapter of American Marketing Association Reveals Chicago’s Most Recognizable Brands

Survey of Chicago marketing community names McDonald’s, Walgreens, Kraft, Cubs, Boeing as top five area brands Chicago – August 11, 2014 – A survey of Chicago marketing professionals has identified the most recognizable brands in the Chicago area – a diverse mix of corporations, sports teams and organizations lead by McDonald’s, Walgreens, Kraft, Chicago Cubs […]

Mead Johnson Nutrition’s Head of Global Digital & Social Strategy to Speak on “Myths of Digital Marketing” on August 14, 2014

Stephen Surman – Head of Global Digital and Social Strategy, Mead Johnson Nutrition, will present his thoughts on “The 10 Biggest Myths in Digital Marketing” on August 14, 2014 at the Chicago AMA’s Sunrise Executive Series at the famous Gibsons on Rush. In an interview with Direct Marketing News, Stephen shared insight into his “myths”. […]

Darcy Schuller, President Chicago AMA, 2014-15

A Message From Our President

We Are Ready for a Remarkable Year! I am honored and excited to serve as the 2014-15 Chicago AMA President and to be a part of this group of dynamic leaders within our local marketing community. With Chicago as an epicenter for marketing excellence today and tomorrow, no other organization connects as many marketers with […]

Into the Wilderness

By: Jennifer Gladstone, Chicago AMA Volunteer of the Year 2013-14, now Assistant Communications Director, Chicago AMA Shared Interest Groups You have to leave the city of your comfort and go into the wilderness of your intuition. You can’t get there by bus, only by hard work and risk and by not quite knowing what you’re […]

Head of Global Digital and Social Strategy of Mead Johnson Nutrition to Speak on August 14, 2014

Stephen Surman will speak at Chicago AMA’s Sunrise Executive Series on Thursday, August 14 on “The Biggest Myths of Digital Marketing.” For more information on this program, visit: Sunrise Executive Series Stephen Surman  Head of Global Digital and Social Strategy Mead  Johnson Nutrition Stephan has spent 15 years leading digital marketing programs for some of […]

Chicago AMA Announces 2014-2015 Program Dates

July 2014 Connex Networking—Tuesday, July 8, at Salseria Willis Tower August 2014 Sunrise Breakfast Series—Thursday, August 14, at Gibsons September 2014 Up & Comers Career Fair—Tuesday, September 30, at 1871 October 2014 Evening With Experts—Tuesday, October 7, at 1871 Connex Networking—October 28, or October 29 or October 30 November 2014 Momentum—Wednesday, November 12, Willis Tower […]

2013 – 2014 Year In Review

One year ago, the Chicago AMA Board of Officers & Directors set out to achieve three things: bring Chicago marketing swagger, engage a community of CAMA fans, and roll out the red carpet for our members.  I am proud to say that we are doing all three of those things! When it comes to bringing […]

Centare Sponsors CMO Forum

Today, Centare, a premiere product strategy, software development, and business coaching firm announced it would be sponsoring Chicago AMA’s Evening With Experts: CMO Forum – Perspectives on the Future of Marketing. “We are excited to have one of the top 5000 fastest growing companies sponsoring the CMO Forum. It demonstrates how timely and relevant the […]

Evening With Experts: CMO Forum Panelists Announced!

Chicago AMA Announces CMO panelists for its Tuesday, June 17, 2014 Evening With Experts CMO Forum “Perspectives on the Future of Marketing.” For more information on this program, visit: Chicago AMA’s Evening With Experts Series. PANELISTS: John Anton, Vice-President and General Manager, Valspar John Anton started his career in sales at Nabisco, later became a […]

MediaMath to Sponsor CMO Forum

Today, MediaMath, a global technology company leading the movement to revolutionize traditional marketing and drive transformative results through its TerminalOne Marketing Operating System™, announced it would be sponsoring Chicago AMA’s Evening With Experts: CMO Forum – Perspectives on the Future of Marketing. MediaMath’s TerminalOne Marketing Operating System™ activates data, automates execution, and optimizes interactions across all […]

Chicago AMA Announces 2014-2015 Board of Directors

Chicago, IL – Today, the Chicago Chapter of the American Marketing Association (Chicago AMA) announced it has elected its board of directors for the 2014-2015 fiscal year. The 21-member board is comprised of an elite team of top Chicago marketers who will oversee one of the oldest and largest marketing organizations in the world. Download […]

Tim Moran, Editor of CMO.com Visits Chicago AMA

Having just published, CMO Impact Study: 9 Key Learnings,  Tim Moran, Editor-in-Chief, CMO.com, will join the Chicago AMA on June 17 for Evening With Experts: CMO Forum: “Perspectives on the Future of Marketing” to be our special guest moderator of the CMO Panel to lead the discussion surrounding: how the CMO role is changing to adapt to […]

Darcy Schuller, President Chicago AMA, 2014-15

There Has Never Been A Better Time To Be A Marketer

Insights from the American Marketing Association’s Annual Leadership Summit Over 450 marketers from around the country convened in Chicago on May 3rd for the American Marketing Association’s annual leadership conference: Ignite – Fueling Leadership at Summit 2014. The conference brings together an elite set of marketers who provide leadership at the chapter level. The 3-day […]

5 Good Reasons Why You Should Join a Professional Association

Professional associations have been pivotal to my career and success.  Unfortunately, far too many professionals in the marketing/advertising/public relations industry feel that they are too busy to engage with a professional association. As a marketing executive I am always busy— but am actually less stressed on a day-to-day basis as a result of what I […]

Keeping It Simple

The Chicago AMA Financial Services Special Interest Group held, “Pizza and Perspectives: Financial Advisors Share Strategies for Reaching Mass Affluent and Affluent Investors,” earlier this month.  The SIGnature event provided an opportunity to hear from three financial services professionals including, Patrick Cote, Founder and CEO at AssetGrade LLC; Todd Johnson, Financial Advisor at New England […]

TWITTER FOR BUSINESS A Guide to Social Customer Care on Twitter

The rate at which people are adopting social media to ask for help, make buying decisions, lodge complaints and have an ongoing dialogue is remarkable. However, brands’ ability to keep up with the demand is declining under the pressure. In fact, social media response rates have dipped below 20% overall in the past year—meaning 4 […]

The Simple Economics of Decline Salvage

REDUCE CHURN – THE ECONOMICS OF DECLINE SALVAGE FOR ONLINE MERCHANTS A recurring customer is valuable; reduce churn and increase lifetime value. Request a copy of “The Simple Economics of Decline Salvage” Use Decline Salvage to recover customers that would otherwise be lost to card decline. Churn is the most important metric for companies with […]

Protect Your Rights, Revenue & Reputation

What Does Reputational Risk Cost? Whether you are a small business or a large corporation, a damaged reputation can result in lost customers, costly litigation and reduced revenue. Maintaining a reputation is hard. Failure to do so can be catastrophic. The advent of the Internet means that information travels faster than ever before. It also […]

BrandSmart2014 Fireside Chat Recap

Session: Building Your Team for Brand Storytelling Success “Once upon a time” — when I heard those words as a child, I knew I was going to hear a story that would capture my attention.  These stories painted vivid pictures of the situation or challenge, and provided an outcome that would do more than just […]

BrandSmart Case Study Recap: Cosmopolitan Las Vegas, United Airlines & All Terrain

Session: Fasten Your Seat Belts: Designing a Unique Brand Experience that Engages Consumers at 30,000 Feet How can you make a luxury brand hotel in Las Vegas stand out in a sea of luxury hotels to capture the attention of consumers and drive hotel business? At the recent Brand Smart conference, Angela Wise, VP of Marketing […]

Chicago AMA Launches New Brand Identity & New Website

Two years ago, Chicago AMA leadership began the process of evaluating our brand strategy.  The process involved market research studies, the development of a new value proposition, key supporting messages, a revised tagline and new logo in coordination with Chicago AMA’s Agency of Record, All Terrain. Be sure to explore our new brand narrative and […]

The Power of A Human Network

by John Hambrick, VP of SIGs, Chicago AMA “Nobody cares how much you know, until they know how much you care.”  — Theodore Roosevelt Picture it . . . Friday afternoon at 3p. You’ve got a BIG presentation to your CEO on Monday morning. And you want an objective, but informed sounding board. (In the iconic […]

Why Chicago AMA is a Great Sponsorship Investment for You

by Paul Freidman, VP of Business Development, Chicago AMA A lot has changed in the world of sponsorships.  As the general sales manager for WBEZ in Chicago, one of the oldest-school, old-school media platforms – a radio station – I know from personal experience the challenges on the ever-expanding options of spending never-expanding budgets. Social […]

Marketing Research “Think Tank” Forming

All Terrain & Chicago AMA Invite You to Attend A Research-Focused “Think-Tank” The goal is to gather 10-15 senior professionals from the experiential marketing and market research industry to join in a Think Tank where together, we will discuss experiential marketing, campaign tactics and metrics, research methodology, and ideate the ideal way to construct a […]

Chicago AMA Chapter Wins Excellence Awards 2012-13

The Chicago chapter of the American Marketing Association (AMA) received three 2012-13 Excellence Awards in the areas of Leadership, Programming and Communications from the organization’s international headquarters. The AMA’s annual Chapter Excellence Awards program highlights exceptional performance among the organization’s 75 professional chapters across the U.S., Canada and Mexico. The award for Leadership Excellence recognized […]