BrandSmart

In an era when change is a permanent condition, brands can provide a safe harbor and be anchors of trust for consumers and companies. Successful brands are able to cope with unforeseen challenges and seize opportunities for transformation, while maintaining core values and credibility.

BrandSmart 2022 will deliver a showcase of 15+ brand marketing innovators, thought leaders, disruptors, and transformers discussing some of the hottest topics facing brands today:

• How brands can make smart moves into the metaverse
• Reimagining a more inclusive brand purpose
• Connecting advocates with prospects to deliver brand trust

Industry leaders from global brands – Twitter, Kimberly-Clark, Google, CDW, Kellogg’s, Chicago Public Media and Morningstar – will share their insights and favorite tools to help brand marketers master the unprecedented opportunities and challenges of today’s fast-changing environment and to manage the balance between preserving and adjusting a brand within a process of uncertain change.

The City of Chicago has aligned with the State of Illinois in removing mask and vaccine requirements for certain public spaces. The BrandSmart venue, Navy Pier, has aligned with the City and State by lifting the vaccination and face mask requirement. Guests are no longer required to show proof of vaccination.

To that end, vaccination is not required to attend BrandSmart 2022. Masks are optional.

• A full day of TED Talk-style presentations from experts and thought-leaders on the mainstage
• A mix of how-tos, successful strategies and what’s next
• Networking opportunities
• BrandSmart Awards presentation
• Post-event happy hour

BrandSmart offers insights, education and networking for marketers of every level:

• Chief executive officers
• Chief marketing officers and directors
• Brand leaders
• Agency and creative leaders
• Entrepreneurs

BrandSmart attendees can earn 5 CEUs for Professional Certified Marketer (PCM) designation.

• $195 for AMA Chicago members
• $495 for guests, including 1 year of AMA Chicago membership (a $149 value). That’s a year of free workshops, networking events and other high-level professional programming.
• $250 for groups of 3+

Tickets are $25 to only attend the BrandSmart Awards presentation from 3:45 to 4:30 p.m. and the post-event happy hour, sponsored by Sprinklr.

BrandSmart sponsorships get you in front of industry speakers, marketing decision-makers and future-forward brand associates looking to share proven tools, strategies and stories.