This agenda is tentative and subject to change.

7:30 – 8:30 amRegistration and Networking Breakfast

8:30 – 9:15 amOpening Keynote

Main Hall AB
Opening Keynote

Sounding Extraordinary after 95 Years: The Evolution of a Brand

Shure President and CEO Christine Schyvinck, will share how a  brand that  started as a radio parts company in downtown Chicago in 1925 has evolved into a global leader in audio. She will share the journey to create an inspirational re-branding campaign and a new marketing rollout with major music superstar, Adam Levine. From microphones to wireless Bluetooth headphones, learn about the challenges and opportunities you face when re-inventing a legacy brand that today counts some of the biggest musical artists, world leaders, entertainers, news outlets, educational institutions and businesses as loyal customers.

Chris Schyvinck President & CEO, Shure

9:30 – 10:15 amBreakout Segment 1: Building Brand Strategy

Breakout 1A

The Secrets of Global Brand Management

Ilan Geva President, Ilan Geva & Friends Inc.
Laurence Minsky Associate Professor, Communication, School of Media Arts, Columbia College Chicago
Breakout 1B

Reinvention: Creating Growth in an established brand by Differentiating Services and Expanding Reach

Carol Franczek CMO, North Shore Health Systems
Breakout 1C

Rebranding a 100-Year-Old Organization & What Moved Us Forward

Jeremy Foster CEO, Big Brother Big Sisters of Metropolitan Chicago

10:15 – 10:45 amNetworking Refreshment Break

Sponsored by Gulo
Gulo Solutions Sponsor

10:45 – 11:30 amBreakout Segment 2: Bringing Your Brand To Life

Breakout 2A

Reimagining Your Digital Marketing Channels

Mat Zucker Partner, Digital, Prophet
Breakout 2B

Unifying Your Brand Experience Across Your Organization

Steve Yastrow President and Founder, Yastrow & Company
Breakout 2C

Integrating Design Throughout the Marketing Process

Peter Borowski Vice President, Head of Global Brand Design, AT&T

11:45 am – 1:15 pmNetworking Lunch & BrandSmart Awards

Sponsored by Soul Motor Co.

BrandSmart Awards

Get Inspired By the Winning Brand Launches, Reinventions and More

Learn more about the BrandSmart Awards and apply.

Soul Motor Co. Sponsor

1:30 – 2:15 pmBreakout Segment 3: Powering The Brand

Breakout 3A

Humanizing Your Brand with Internal Influencers

Dean DeLisle Founder & CEO, Forward Progress
Breakout 3B

Building an Insights Program For Your Brand

La Sridhar Global Director, Insights and Consumer Excellence, Molson Coors
Breakout 3C

Building Your Employer Brand

Christine Buck Global Head of Marketing & Brand, Talent & Culture, Morningstar

2:15 – 2:45 pmNetworking Refreshment Break

2:45 – 3:45 pmBrand Stories: Tales From The Frontlines

Brand Story A

Consumer Branding

Stephanie Pines Global Director, Creative & Design – Family Care, Kimberly Clark
Amanda Puck Director, Strategic Brand Development, Mariano’s
Brand Story B

B2B Branding

Melissa Halas Director of Integrated Marketing, CDW
Mark Miller Former VP, Global Professional Markets at SC Johnson
Brand Story C

Start Up and New Categories

Cindy Blum VP Marketing, Axcentria Pharm/Elevate CBD
Karuna Rawal CMO, Sustainable Bioproducts

2:45 – 3:15 pmNetworking Refreshment Break

3:15 – 4:00 pmClosing Keynote

Main Hall AB
Closing Keynote
Tonise Paul Chairwoman, Energy BBDO

4:30 – 4:40 pmClosing Remarks

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