Agenda

This agenda is tentative and subject to change.

7:30 – 8:30 amRegistration and Networking Breakfast

8:30 – 9:15 am

Main Hall C
Opening Keynote

Shure President and CEO Christine Schyvinck, who started as an engineer at Shure straight out of college, will share insights about how the brand started as a radio parts company in downtown Chicago in 1925 and evolved into a global leader in audio with some of the biggest musical artists, world leaders, entertainers, news outlets, educational institutions and businesses as loyal customers. From microphones to wireless Bluetooth headphones, learn more about the challenges and opportunities of re-inventing a legacy image as she presents an inspirational re-branding campaign and a new marketing rollout with a major music superstar.

Chris Schyvinck President & CEO, Shure

9:30 – 10:15 amBreakout Session 1

Meeting Room D
Session A
Meeting Room E
Session B
Meeting Room F
Session C

10:15 – 10:45 amNetworking Refreshment Break

10:45 – 11:30 amBreakout Session 2

Meeting Room D
Session A
Meering Room E
Session B
Meeting Room F
Session C

11:45 am – 1:15 pmNetworking Lunch & BrandSmart Awards

Main Hall C

1:30 – 2:15 pmBreakout Session 3

Meeting Room D
Session A
Meeting Room E
Session B
Meeting Room F
Session C

2:15 – 2:45 pmNetworking Refreshment Break

2:45 – 3:45 pmBrand Stories

Meeting Room D
Session A
Meeting Room E
Session C
Meeting Room F
Session C

2:45 – 3:15 pmNetworking Refreshment Break

3:15 – 4:00 pmClosing Speaker

Main Hall C

4:00 – 5:00Afterparty

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