7:30 – 8:30 amRegistration and Networking Breakfast
8:30 – 9:15 amOpening Keynote
Main Hall AB
Sounding Extraordinary after 95 Years: The Evolution of a Brand
Shure President and CEO Christine Schyvinck, will share how a brand that started as a radio parts company in downtown Chicago in 1925 has evolved into a global leader in audio. She will share the journey to create an inspirational re-branding campaign and a new marketing rollout with major music superstar, Adam Levine. From microphones to wireless Bluetooth headphones, learn about the challenges and opportunities you face when re-inventing a legacy brand that today counts some of the biggest musical artists, world leaders, entertainers, news outlets, educational institutions and businesses as loyal customers.
President & CEO, Shure
9:30 – 10:15 amBreakout Segment 1: Building Brand Strategy
The Secrets of Global Brand Management
President, Ilan Geva & Friends Inc.
Associate Professor, Communication, School of Media Arts, Columbia College Chicago
Reinvention: Creating Growth in an established brand by Differentiating Services and Expanding Reach
CMO, North Shore Health Systems
Rebranding a 100-Year-Old Organization & What Moved Us Forward
CEO, Big Brother Big Sisters of Metropolitan Chicago
10:15 – 10:45 amNetworking Refreshment Break
Sponsored by Gulo
10:45 – 11:30 amBreakout Segment 2: Bringing Your Brand To Life
Reimagining Your Digital Marketing Channels
Partner, Digital, Prophet
Unifying Your Brand Experience Across Your Organization
President and Founder, Yastrow & Company
Integrating Design Throughout the Marketing Process
Vice President, Head of Global Brand Design, AT&T
11:45 am – 1:15 pmNetworking Lunch & BrandSmart Awards
Sponsored by Soul Motor Co.
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