This agenda is tentative and subject to change.
7:30 – 8:30 amRegistration and Networking Breakfast
8:30 – 9:15 am
Shure President and CEO Christine Schyvinck, who started as an engineer at Shure straight out of college, will share insights about how the brand started as a radio parts company in downtown Chicago in 1925 and evolved into a global leader in audio with some of the biggest musical artists, world leaders, entertainers, news outlets, educational institutions and businesses as loyal customers. From microphones to wireless Bluetooth headphones, learn more about the challenges and opportunities of re-inventing a legacy image as she presents an inspirational re-branding campaign and a new marketing rollout with a major music superstar.