Monday May 15, 2017 | Time: 5:00pm – 9:00pm | 30 W. Monroe St #400, Chicago, IL 60603
Panel: Top Emerging Roles in Marketing – How to Pivot, Land & Succeed
Lecturer and Director for Part-Time IMC Program
Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications
Marty Kohr joined Medill IMC in 2008 after three decades in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser, The Chicago Tribune, Heinz and Kellogg. Among many professional accomplishments, he was the leader for the DDB Budweiser team that developed the “Whassup!” campaign recognized with the Grand Prix from the Cannes International Festival of Creativity. Marty also led the team that created the Athena award winning “What’s In It For You?” campaign for The Chicago Tribune.
Marty holds a dual appointment as faculty member in Medill IMC and as Director of the Part Time graduate program. He teaches persuasive messaging and entertainment marketing. He advises how to effectively engage with the real world and prospective employers via programs like talentQ, our students’ quest to better understand the talents and skills for success in the marketplace of tomorrow.
As Director of the IMC Part Time program, Marty is charged with deepening our relationship with current students as well as increasing awareness among prospective students and corporate human resource managers. He is developing aggressive plans to maximize opportunities for students, alums and prospects at our new classroom space at 303 E. Wacker Drive.
Marty is also Director of the American Association of Advertising Agencies (4As) Institute of Advanced Advertising Studies (IAAS). Along with IAAS Academic Chair, Frank Mulhern and the 4As board, this young professional education program offers many benefits for IMC students, alumni, faculty and employers. He also runs “Powering Creativity” workshops for Medill students and young professionals.
Marty lives in Evanston with his spouse and high school sweetheart, Louanne, also a former advertising person turned educator.
Director of Services & Customer Success
Currently the Director of Services & Customer Success at UpCity, Jack has led search engine optimization campaigns at both the local and national level. With clients ranging from local car dealerships to national banks, Jack has adapted SEO best practices to fit a variety of organizations. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.
Analytics Manager, North American Nutrition
Evan Scanzera is an Analytics Manager for PepsiCo’s North American Nutrition brands, which includes Tropicana, Quaker, Gatorade, and Naked Juice. He specializes in media planning and measurement for Quaker and Tropicana, specifically TV and Digital marketing, as well as, point of sales analysis for in-store promotions. Previously, Evan worked at Nielsen in the Marketing ROI area leading Marketing Mix Models. He graduated from Loyola University Chicago with a double major in Marketing and International Business and a minor in Economics. He is currently pursuing an MBA at University of Chicago’s Booth School of Business and spends any additional free time training for his third marathon.
Co-Founder and President
Alyssa Conrardy has spent her entire career in digital marketing, and is recognized by corporate and nonprofit clients for her ability to craft and lead digital communications campaigns that build community, drive change and measurably impact the bottom line.
Alyssa is an award-winning marketing strategist with a unique ability to build fully integrated campaigns that do more than inspire brand awareness and affinity–they drive sales. She has a strong focus on utilizing marketing research and data to inform campaign strategy and developing robust reporting dashboards that make it possible to measure marketing success in real time. Thanks to her background in journalism, Alyssa also understands how to weave digital and traditional PR strategies together seamlessly.
When she isn’t busy building brands and tackling communications challenges with her clients, who have included major government offices, prominent nonprofit organizations and one of the three largest public school districts in the country, Alyssa spends her time shaping the culture, creativity, and social impact mindset that drive Prosper Strategies’ work.
Alyssa writes frequently about the intersection of marketing and social impact, and has been featured in The Wall Street Journal and PRWeek Magazine. She is also the recipient of one of PRWeek’s prestigious personality awards. Recently, Alyssa worked with the Google Business Leaders program to build and lead their first-ever brand messaging and storytelling workshop, which Google is now sending her around the country to teach. She has served as an advisor and mentor for Impact Engine, Chicago’s accelerator for social impact companies, and regularly provides pro bono consulting services to small nonprofit organizations through Catchafire, an organization that pairs skilled professionals with nonprofits that need support in areas like marketing, accounting and web design.
Prior to launching Prosper Strategies, Alyssa worked with iconic global brands such as got milk?, Yum! Brands, Abbott Labs, Careerbuilder and World Hunger Relief while at global PR firm Weber Shandwick and B2B marketing consultancy Movéo. Alyssa is a graduate of the University of Wisconsin School of Journalism and Mass Communications.
Panel: Tips to Delivering Results in Agency, Brand, Non-Profit and Start-Up Cultures
Eve K. Geroulis
Director, MSIMC Program, Senior Lecturer
Loyola University of Chicago Quinlan School of Business
Eve Geroulis joined the faculty of Loyola University Chicago School of Business in the fall of 2003 where she imparts her professional executive experiences in the classroom, ranging from international advertising agencies to hi-tech start ups. She has also taught graduate courses at the Edhec School of Business in France, The American College of Greece in Athens and Loyola University’s Rome Campus. She continues to work with institutions in Europe and the United States addressing how companies can best leverage post-modern digital and global market realities across communication initiatives and has addressed the subject at a variety of forums including Google, The Conference Board and the European Union Marie Curie Conference on Research & Innovation in Brussels. She also delivered a Tedx Talk in Athens in October 2011.
Eve holds her BA in political science and journalism from Loyola University Chicago and her MSA from Northwestern University.
Assistant Professor of Marketing
Loyola University of Chicago Quinlan School of Business
Dr. Jenna Drenten is an assistant professor of marketing in the Quinlan School of Business, where she teaches undergraduate and graduate courses in marketing and integrated marketing communications. Jenna’s primary stream of research aims to understand identity creation, maintenance, and transitions in the modern marketplace
Before pursuing her Ph.D., Jenna worked in corporate communications at BMW Manufacturing Co. in Greer, SC and worked in special events and marketing at Minyanville Media, Inc., an Emmy-Award winning online financial publishing company in New York City.
Prior to joining the Quinlan faculty, Jenna was an assistant professor of marketing in the Boler School of Business at John Carroll University.
CMO and Brand Strategy
Christine is passionate about collaboration, workplace engagement and human 2 human connection. A serial entrepreneur, Christine currently serves as co-founder and CMO of Proxfinty, a Chicago based B2B wearable tech company offering a first-to-market networking smart badge used for business meetings and conferences. Prior to launching Proxfinity in 2014, Christine founded, ran and sold a fair trade consumer products business. Christine started her career in the financial service sector at Hewitt Associates and Northern Trust. She enjoys volunteering with inner-city youth, spending time with her family and sailing.
SVP, Managing Director, Chief Strategist
Aaron Lobliner is a digital marketing leader with specific expertise in incentivized engagements and shopper marketing. His 20+ year career spans with many of the largest brands in the world on consumer facing marketing and promotional programs. He currently manages the Chicago office for PrizeLogic, overseeing strategy, client service and sales in support of brand and agency clients – including work for brands like McDonald’s, T-Mobile, MillerCoors, PepsiCo, Beam Suntory, Sam’s Club, Wrigley and ConAgra. He previously led client service and strategy teams in the Shopper Marketing agency world and has worked on the client side in Retail buying and merchandising.
Workshop: Breaking Through in Today’s Marketplace – Media Training Workshop with Noeleen McGrath
Founder and President
Noeleen McGrath is the Founder and President of McGrath Comm. They specialize in executive media training and executive presentation skills coaching.
Noeleen was an award-winning television news journalist for 12 years at the network and local levels. Her years of interviewing executives convinced her to develop programs that emphasized messaging, on-camera and crisis communication skills. McGrath works primarily with executives in Fortune 500 and Fortune 1000 companies.
The greatest compliment Noeleen ever received from a client:
“While other trainers I’ve worked with have left their students with a list of “do’s and don’ts” to worry about, Noeleen left them with the two things they really need: new skills and the confidence to use them.”
Fun Fact: When she’s not working, you’ll find Noeleen on the beach playing 2s volleyball, walking her rescue dog, Molly, or wrangling her twin boys, with the help of her husband.
Workshop: Breaking Through in Today’s Marketplace – LinkedIn Workshop
Senior Account Executive
More information coming soon!