Thursday, November 15, 2018, 5:30 to 8:00 p.m.

IIT Stuart School of Business, 565 W Adams, Concourse Level, Chicago

Marketers need the skills to sell ourselves and to find the right talent for our teams. Whether you are looking to hire or be hired, Career Smart has the information you need to move forward. Through our two tracks, you’ll understand marketing-specific hiring trends in Chicago, how to market yourself and the “secret sauce” to hiring and managing an effective marketing team.



5:30 – 6:00 p.m.

Registration and Networking
Hiring experts will be available to review LinkedIn pages and resumes and offer recommendations.

6:00 – 6:10 p.m.

Bonnie Massa
President, AMA Chicago

6:10 – 6:40 p.m.

Keynote: Hiring trends for marketers in Chicago
Sharon Potsch
Talent Engagement Director, WunderLand

6:45 – 7:15 p.m.

Breakout Sessions

Session A: The Secret Sauce to Hiring and Managing a Marketing Team
Rich Lesperance
Chief Marketing Officer, Vivid Seats, LLC

Session B: How to Market Yourself
Camille Fetter
Managing Partner, Talentfoot Executive Search

7:20 – 7:55 p.m.

How To Take Your Career to the Next Level (Literally)
Susan MacNicol
President & Founder, Strategic and Creative Marketing, Inc.

7:55 – 8:00 p.m.

Closing Remarks


Camille Fetter

Managing Partner, Executive Recruiter
TalentFoot Executive Search

Camille has a track record of helping organizations build high-impact executive leadership teams. During her career as an executive recruiter, Camille has repeatedly matched stellar candidates with blue-chip clients with unsurpassed enthusiasm. In addition to overseeing the operations and growth of TalentFoot, Camille leads nationwide retained and executive-level search assignments for roles including Director, Vice President, President and C-Level positions. At Career Smart 2018, Camille will share insights on how to market yourself in business or in the job search, and will share tips to help marketing professionals build their own personal brand.

View a recent article from Camille on LinkedIn: Your Resume Needs These 5 Elements

Check back soon for more info on our expert speakers.


Career Smart is the premier event for highly-motivated professionals seeking insights on pathways in the marketing field. The conference is focused on career best practices, delivered through two different expert panels, each followed by roundtable discussions. This content-driven program attracts a mix of marketing professionals representing a breadth of industry roles and career stages. The audience will consist of both up-and-coming talent looking to get to their next career level, as well as veterans in the workforce who want to continue accelerating their career or make a change. View complete sponsorship opportunities

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