Thursday, November 15, 2018, 5:30 to 8:00 p.m.

IIT Stuart School of Business, 565 W Adams, Concourse Level, Chicago

Marketers need the skills to sell ourselves and to find the right talent for our teams. Whether you are looking to hire or be hired, Career Smart has the information you need to move forward. Through our two tracks, you’ll understand marketing-specific hiring trends in Chicago, how to market yourself and the “secret sauce” to hiring and managing an effective marketing team.

We all want to be at the next level in our careers. For marketers, upward mobility is about more than knowing the latest tools and trends; it’s about having the right team and leadership skills to earn a place at the top.

Career Smart 2018 has the unique professional development we need as marketers. You’ll hear from hiring experts on the latest trends in Chicago, plus how to hire for the skills and fit your team needs. High-level executives will reveal what they look for in promotion candidates and steps you can take now to position yourself for success.

Whether you’re a new manager looking to build your team, or a seasoned executive ready for a change, you’ll leave Career Smart with a path forward.

Who should attend:
– New or prospective managers looking to enhance their leadership
– Hiring decision-makers who want to find and attract Chicago’s best marketing talent
– Experienced marketers who want to move their career forward


5:30 – 6:00 p.m.

Registration and Networking
Hiring experts will be available to review LinkedIn pages and resumes and offer recommendations.

6:00 – 6:10 p.m.

Bonnie Massa
President, AMA Chicago

6:10 – 6:40 p.m.

Keynote: Hiring trends for marketers in Chicago
Sharon Potsch
Talent Engagement Director, WunderLand

Jess Moyer
SVP Marketing and Operations, Gibraltar Business Capital

In this keynote session, Sharon and Jess will share how hiring managers can make open positions stand out and attract the right talent. For job-seekers, they’ll give their expert advice on searching with confidence, organization, and focus to find the right opportunity. Throughout, they’ll showcase trends and analytics surrounding today’s competitive job market, including 2017/2018 comparisons. You’ll walk away with resources for networking, earning certifications and gaining continuing education.

6:45 – 7:15 p.m.

Breakout Sessions

Session A: The Secret Sauce to Hiring and Managing a Marketing Team
Rich Lesperance
Chief Marketing Officer, Vivid Seats, LLC

How do you keep everyone on your large team working toward their objectives and your team goal? A startup CMO and technical marketer, Rich specializes in building marketing teams for high-growth companies.

Session B: How to Market Yourself
Camille Fetter
Managing Partner, Talentfoot Executive Search

Whether you’re looking to move up at your company or search externally, you need to be able to position yourself well. Camille leads nationwide retained and executive-level search assignments, and she’ll show you how to build your personal brand.

7:20 – 7:55 p.m.

How To Take Your Career to the Next Level (Literally)
Susan MacNicol
President & Founder, Strategic and Creative Marketing, Inc.

A recruitment insider for more than 25 years and at several major corporations, Susan will equip you with the specific steps required to land job interviews and, ultimately, the job offer in high-level positions.

7:55 – 8:00 p.m.

Closing Remarks


Camille Fetter

Managing Partner, Executive Recruiter
TalentFoot Executive Search

Camille has a track record of helping organizations build high-impact executive leadership teams. During her career as an executive recruiter, Camille has repeatedly matched stellar candidates with blue-chip clients with unsurpassed enthusiasm. In addition to overseeing the operations and growth of TalentFoot, Camille leads nationwide retained and executive-level search assignments for roles including Director, Vice President, President and C-Level positions. At Career Smart 2018, Camille will share insights on how to market yourself in business or in the job search, and will share tips to help marketing professionals build their own personal brand.

View a recent article from Camille on LinkedIn: Your Resume Needs These 5 Elements

Rich Lesperance

Chief Marketing Officer
Vivid Seats LLC

Rich Lesperance is a startup CMO and technical marketer who usually gets called in when a company is investing in high growth and needs to build out its marketing team. He formerly served as CMO at leading online clothing retailer, and as head of Digital Marketing and CRM for GrubHub – where he launched loyalty gamification programs and pioneered the use of weather data to build algorithms to predict customer demand. He also held positions at Walgreens, Circuit City and Dell. Rich earned a Masters of Business Administration from the University of Michigan’s Stephen M. Ross School of Business, and a Bachelor of Arts degree from Northwestern University.

Sharon Potsch

Talent Engagement Director

Sharon Potsch is a Talent Engagement Director with WunderLand Group, where she joined nearly 8 years ago to start their Direct Hire Practice. Sharon partners with job seekers to reach their career path goals as well as clients to help hire the best marketing and creative talent for their teams. She has built award-winning teams at organizations across the area by cultivating and growing relationships with marketing directors and creative leaders for over 15 years. Sharon loves to share the insights she learns from hiring managers—and job seekers—through the many career resources she provides including her blog, HirePlexus. She is the founder of Chicago Women in Creative Leadership, a marketing and peer networking group for female leaders. Sharon’s goal is to be the catalyst for professionals seeking career direction and for hiring managers looking to identify the right talent for the job.

Jess Moyer

SVP Marketing and Operations
Gibraltar Business Capital

Jessica Moyer joined Gibraltar Business Capital in August 2016 as Senior Vice President and Head of Marketing. Her role expanded in June 2018 to include oversight of the Operations department. Jess is primarily focused on expanding and optimizing GBC’s growth marketing and lead generation activities to support more businesses with financing needs. Jess has over 20 years of broad experience in both financial services and all areas of online and offline B2B marketing including positions held at Park National Bank, Merrill Lynch, Discover and Sears Financial Services. Jess holds a MBA with a Marketing concentration from Northwestern University and a Bachelor’s degree from the University of Illinois. She is an active member of the Kellogg Executive Women’s Network.

Susan MacNicol

President & Founder
Strategic and Creative Marketing, Inc.

Susan MacNicol has more than 25 years of corporate marketing and recruiting experience in media, entertainment, higher education, pharmaceuticals and data. Her roles have ranged from sales and marketing to recruiting and training. She’s worked in Hollywood, Denver, Rome, Italy and Dubai for film and TV companies, and then returned to her hometown of Chicago to establish her consulting firm in 2001. She has completed projects for non-profits, small business and global companies including: Experian, Nielsen, Office Max, Time Warner Cable, and Columbia College Chicago. She holds an MBA from Pepperdine University in CA, and a BA from Columbia College Chicago.


Career Smart is the premier event for highly-motivated professionals seeking insights on pathways in the marketing field. The conference is focused on career best practices, delivered through two different expert panels, each followed by roundtable discussions. This content-driven program attracts a mix of marketing professionals representing a breadth of industry roles and career stages. The audience will consist of both up-and-coming talent looking to get to their next career level, as well as veterans in the workforce who want to continue accelerating their career or make a change. View complete sponsorship opportunities

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