Thursday, April 4, 2019, 6:00 to 8:30 p.m.

Catalyst Ranch, 656 W. Randolph #3W, Chicago

Of all the roles in an organization, marketers make a real impact not only on the business but on the world at large. We are drawn to the industry for both the professional and personal challenges that are meaningful, fulfilling and inspiring. At Career Smart, you will find ways to earn more emotional and financial rewards in your career – whether you’re 26 or 62, and whether you’re looking to develop yourself or develop your teams.

NEW FEATURE: Experts in the Crowd

Career Smart attendees will be sat at tables based on their role and interest. Experts in the Crowd will act as leaders, facilitators, and coaches at each of their tables, providing a more intimate experience to attendees by answering questions, guiding discussion and building from the speakers’ topics into the attendees’ lives. This will be most true during the 20-minute period of the agenda focused solely on discussions at the tables. Experts will lead a discussion of their choice and influenced by the interests of their table without attempting to sell their services or that of their employer to attendees.

IU Kelley School of Business

Artisan Talent

Brand Your Career

GLE Creative Talent

Lynn Hazan
Executive Recruiter & President
Lynn Hazan & Assoc.

Terry McDougal
Executive Coach

Ashley Schmitz
Senior HR Business Partner
Stantec Consulting Services

Key Takeaways

  • Strategies, tools and techniques you can use to find more inspiring career opportunities, and how you can implement them as a hiring manager to provide inspiring roles and environments for your teams.
  • Rich discussions in small groups of hiring managers and employees to share ideas and plans to implement these new ideas in their careers and organizations.
  • Opportunities to learn from professionals, career coaches, and others regarding practical aspects of job hunting such as resume building, LinkedIn profiles and more.
  • Every attendee will be entered in a raffle for free access to Lynn Hazan’s Empowered Job Seeker program. Must be present to win.

Who should attend:

  • Experienced marketers who want to move their career forward
  • Hiring decision-makers who want to find and attract Chicago’s best marketing talent
  • New or prospective managers looking to enhance their leadership


6:00 – 6:20 p.m.

Registration and Networking

6:20 – 6:30 p.m.

Bonnie Massa
President, AMA Chicago

6:35 – 6:55 p.m.

Opening Keynotes
Creating a Meaningful Career: Creating roles and finding jobs that inspire

Dave Healing, Group Director, Client Services, Brandtrust, Inc.
Allie Pace, Director of Client Experience, Strategy & Research, ADP

Understand the power of your personal narrative and personal brand when it comes to positioning yourself to potential employers. Borrowing from years of experience advising some of the world’s leading brands in how they position themselves, as well as hiring and leading hundreds of professionals across multiple industry verticals, Dave will focus on helping you discover how to best represent yourself in your journey toward fulfilling work.

7:00 – 7:15

Best Practices: How the best candidates are searching and the best organizations are finding them
James Hornick, Partner, Digital Experience and Marketing Recruiting, Hirewell

7:20 – 7:35 p.m.

Break Through: How to find the best candidate for your team
Amy Patti, Communications Director, Museum of Science and Industry, Chicago

7:40 – 8:00 p.m.

Facilitated Small Group Discussions

8:00 – 8:25 p.m.

Panel Discussion with Speakers

Moderated by Joseph Patton, Executive Coach, Associate Director of Career Advising & Education, Kellogg School of Management at Northwestern University

8:25 – 8:30 p.m.

Closing Remarks & Raffle

Every attendee will be entered in a raffle for free access to Lynn Hazan’s Empowered Job Seeker program, including:

  • 2 sessions, each 1.5 hours, of one-on-one or group consultation
  • A packet of professional resources, including worksheets and resume-writing tips, lists of professional associations and job search sites
  • Invitation to Lynn’s e-Jobs, a confidential listserv of up-to-the-minute job openings, webinars, articles, and workshops
    You must be present to win. 


Dave Healing

Group Director, Client Services
Brandtrust, Inc.

Keynote: Dave Healing

Dave is a leader who brings together curiosity with drive to make the world a better place. Dave’s background has some interesting twists. He combines his undergraduate degree in Psychology with a Masters of Divinity and over two decades of leadership experience in both the for-profit and non-profit space.

Dave leads the Client Services team at Brandtrust, a research and strategy firm that helps clients develop brand, consumer, CX and innovation strategies across a wide range of industries. Since joining Brandtrust, Dave has worked on projects for clients in a variety of industries including health care & pharmaceuticals, financial services, consumer packaged goods, B2B/Service, technology and more. Dave leads Brandtrust consultants team, ensuring clients receive the rigorous thinking and strategy they deserve to drive results.

When not working, Dave volunteers with International Justice Mission, where he produces their annual conference. He and his wife, Ann, have two children, Joshua and Abigail. He loves the diversity they benefit from living in the Humboldt Park neighborhood of Chicago, where Dave resides.

Allie Pace

Director of Client Experience, Strategy & Research

Keynote: Allie Pace

Allie Pace is constantly curious, which serves her well as Director of Client Experience for ADP. Paying 1 in 6 Americans, ADP is a prolific SaaS brand with meaningful implications for the intersection of humanity and work.

In this role, Allie seeks to dig deep into the client experience through ethnography research, behavioral science, and prototyping – ultimately delivering transformative client-centric insight for a book of business worth over $1.5B.

Prior to ADP, Allie led a successful career as a consultant for Brandtrust, a unique research and strategy firm in Chicago that utilizes social science & psychology to evolve Fortune 500 brands in a human-centered and authentic way.

Allie graduated from Harvard University with a degree in Human Evolutionary Biology with Honors on the Mind, Brain, and Behavior track. The synergy of these subjects has enabled Allie to work in and lead various research labs and consumer neuroscience firms.

When not at work, Allie can be found reading up on behavioral science, attempting to write like Jack Kerouac, or running triathlons primarily for the post-race beer. If you have an hour or more to spare, ask her about her past life as a pole vaulter!

James Hornick

Partner, Digital Experience and Marketing Recruiting

Speaker: James Hornick

James Hornick is a Partner at Hirewell, where he has specialized in the recruitment of marketing and technology professionals since 2005. He created Hirewell’s Digital Experience & Marketing recruiting practice while also leading the firm’s internal digital marketing and business development initiatives. Previously, Mr. Hornick worked in enterprise technology sales with Akamai Technologies and WorldCom (RIP) and obtained a B.S. in Marketing from The Pennsylvania State University in 2000. He believes in building lasting relationships through honesty and transparency, as well as telling jokes, which sometimes end up being funny. In his spare time, he trades financial derivatives, lifts weights, and struggles to learn Spanish. He can be reached at

Amy Patti

Communications Director
Museum of Science and Industry, Chicago

Speaker: Amy Patti

Amy has spent nearly 20 years building integrated communications plans for multiple organizations, including hotels, destinations, cruise lines and more.

She currently serves as communications director for the world-renowned Museum of Science and Industry, one of the largest science museums in the world. Since joining MSI, Amy has launched initiatives to bring STEM experiences to youth and multi-cultural audiences. When she’s not leading a team of multi-disciplined professionals, Amy finds time to peruse travel blogs, listen to hardcore rap (on headphones) and frown at that text her husband just sent.

Amy holds a bachelor’s degree in marketing from the University of Illinois at Urbana-Champaign, and lives in the suburbs with said husband and two children.

Joseph Patton

Executive Coach, Associate Director of Career Advising & Education
Kellogg School of Management at Northwestern University

Emcee: Joseph Patton

Joseph Patton is an executive coach who left Wall Street to focus on the comprehensive professional and personal development of others. He helps executives, managers, and aspiring leaders identify their individual strengths and discover ways to help themselves grow and advance. His coaching clients span the globe, across a range of industries, thriving in many of the most well-known companies. He is also an established speaker, leveraging his insightful expertise in career advancement, personal engagement and sales, to create and deliver impactful content to a variety of organizations.

In addition, Joseph currently serves as Associate Director of Career Advising & Education at the Kellogg School of Management at Northwestern University, where he helps MBA students identify their career goals and carve out a carefully-crafted path to achieve those aspirations. He is the #1 career coach in the history of Kellogg’s Career Management Center, based on productivity, with more than 3,500 coaching appointments in a five-year period. He is also a highly-rated lecturer for select Executive Education programs at Kellogg. He can be reached at:


Career Smart is the premier event for highly-motivated professionals seeking insights on pathways in the marketing field. The conference is focused on career best practices, delivered through practical career coaching, two different expert keynotes and hands-on workshops for those hiring marketers and marketers looking to be hired.

This content-driven program attracts a mix of marketing professionals representing a breadth of industry roles and career stages. Career Smart offers every marketer new ways to grow their skills, develop their teams, and find more emotional and financial rewards in their careers. View complete sponsorship opportunities

Premier Sponsor

Table Hosts

In-kind Sponsors