BrandSmart 2016: Creativity: Connecting Ideas to Drive Results, takes place Thursday, April 28, 2016.
Alison joined the Chicago Cubs in 2012 as senior director of marketing. At the Cubs, Alison is responsible for branding, marketing, fan research, advertising, broadcasting and game entertainment at Wrigley Field. Prior to joining the Cubs, Alison spent over a decade in marketing at General Mills where she was tasked with brand management of products including Cheerios, Chex, Pillsbury, Betty Crocker. Alison earned her bachelor’s degree from the University of Michigan’s Ross School of Business in 2000 and her MBA from Harvard Business School in 2005. She was a starter on the women’s basketball team at Michigan, helping lead the Wolverines to two NCAA appearances in both 1998 and 2000. Alison resides in Lincoln Park.
A 140 year old brand with the longest championship drought in all of sports (yes, it’s been 107 years). An unfortunate ‘loveable losers’ nickname. A historic but dilapidated ballpark. Behind new ownership and investment from the Ricketts family, a major reboot has happened on the north side. Both on and off of the field, the Chicago Cubs are the ultimate turn around brand in the making. Cubs Senior Director of Marketing Alison Miller will give us a behind-the-scenes look at how the organization is crafting a transformation of one of sport’s most iconic brands.