AMA Chicago has announced a new award for brand marketers: Marketer of the Year. Nominations are open June 1 through August 15, 2022.
“The Marketer of the Year award is an exciting opportunity for brand marketers,” said Chris McGuire, president-elect of AMA Chicago. “We’re looking to honor a marketer who has overcome a business obstacle, or turned something around for their brand, or dealt with a lot of challenges and come out ahead. Chicago is home to incredible brands, and AMA Chicago is thrilled to honor an outstanding professional in our field.”
Marketer of the Year is open to any in-house marketer based in the Chicagoland area, though their employer does not need to be local. Nominees’ current responsibilities must focus on the branding, marketing, and communications aspects of their company’s brand, including nonprofits, small businesses and companies of all sizes.
“This is a great opportunity for agencies to nominate our clients,” said McGuire, who is also Director of Client Growth and Engagement at McGuffin Creative Group, Inc. “These types of honors matter and offer credibility. The Marketer of the Year award is the perfect way to honor and give back to our clients who are doing the day-to-day work of leading a brand.”
The honoree will be recognized for their strategy, results, vision and leadership in marketing. Examples include: marketers who have evolved a brand and changed how consumers view them; marketers who made headlines and built engagement and awareness of their brand; marketers whose specific campaigns yielded remarkable results.
Nominations are open June 1 to August 15 at amachicago.org/marketer-of-the-year. The process is simple, requiring the nominee’s LinkedIn profile and a short narrative (300-1,000 words). The narrative must address the three categories of criteria: Strategy, Results, Vision & Leadership. The nominee needs to have completed the work outlined in the narrative within the last 12-18 months.