Colleen Fahey, US Managing Director, Sixième Son


Hear the Brand: The Rise of Audio Branding: How to Get the Most from Your Sound


Colleen Fahey is a seasoned creative executive with deep expertise in branding and marketing at multiple touch points.
When she learned of Sixième Son, a Paris audio branding agency that had created over 300 audio brands, she approached them about expanding their borders to North America. Three years ago, she opened Sixième Son in the US. Since then has led Sixième Son’s audio branding initiatives for the Atlanta Convention and Visitors Bureau, a major research hospital, a famous diaper brand, a college, a top-ten pharma company and a global vaccine launch.
Throughout her career, Colleen has worked for major marketing organizations and leading brands in the US, Europe, Latin America and Asia.
She began her career with Frankel, where she served as Executive Creative Director. She also ran a thriving business unit of over 150 people and simultaneously carried executive responsibility for Human Resources and Employee Development.
Post the sale to Publicis, Colleen moved onto a global Publicis Worldwide strategic team based in Paris, her role was to support the network of agencies with path-to-purchase, branding, activation and kids marketing initiatives with the goal of building the Nestlé’s business around the world.
Raised in Madrid, she speaks fluent Spanish as well as conversational French and Portuguese.
Clients past and present: Atlanta, McDonalds, Frito-Lay, Visa, Target Stores. Citibank, US Centers for Disease Control, Kellogg’s, and many brands in the Nestlé portfolio including Purina, Nesquik, Maggi, Nido, Pure Life Waters, Wonka, Nestlé Ice Creams.

Related Speeches and Workshops
Brand Strategy Innovation Summit, Sept 2013 Is Your Brand’s DNA Expressed Through Sound (with Andrew Wilson, GM of ACVB)
Internet Advertising Bureau, Digital Audio Conference Oct. 2012 Hear the Brand
The Retail Connection, Courtship Along the Path to Purchase 2006. Sidney, Mexico DF, Bangkok, Manila, São Paolo, Singapore, Bogotá

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