Embracing Change and Design as a Catalyst for Better Brand Engagement


Dyfed “Fred” Richards, Chief Creative Officer & Partner, Kaleidoscope

Kaleidoscope_Logo_RegularAs it becomes inherently more clear that the world as we know it is changing, brands must continue to adapt and evolve. In this presentation, Fred will discuss the ingredients of good design, the pitfalls of category language, how consumers respond to and shop the categories where your products live, how to educate consumers through packaging and branding, and tackle the question, “How can you use packaging to tell your brand’s story while inspiring change in consumer behavior?” This vibrant presentation will allow attendees to gain an understanding of how to create better briefs, build better relationships with clients, and have packaging be considered throughout the entire process of building a brand drives business growth.

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