10 Ways to Make Dashboards Actionable

President, Hansa Marketing Services

Roy Wollen is president of Hansa Marketing Services, an agency that focuses on how brands engage with customers through campaigns. Roy has led some of the top marketers in industries such as travel, financial services, b2b and multi-channel retail. Noteworthy clients include Keurig, Wyndham, Estee Lauder, Staples, Bridgestone, Coca-Cola and others over a 25-year career. The glue that ties Roy’s work together is customer centricity; Roy is a consultant at heart and focuses on solving client problems using marketing technology and analytics. Roy earned a Master of Science degree from Northwestern University’s Medill IMC program. Roy is an adjunct lecturer at Medill today, teaching Digital Analytics in an on-premise and online format.

Director of Business Intelligence, Hansa Marketing Services

Steve Gessling is Director of Business Intelligence at Hansa Marketing Services. Hansa is a data-driven agency that focuses on how brands engage with customers and provides analytics to Marketing leaders. He is an expert in developing BI reports and data models leveraging the Microsoft stack, and turning data into action steps for stakeholders. Steve has worked in a variety of industries including software, fleet maintenance, call center operations, and ecommerce. Recent project highlights include: a comprehensive email campaign analytics report and several self-service BI cubes to support ad-hoc ecommerce reporting. Steve is based in Portland Oregon and earned a Bachelor of Science degree from Oregon State University.