Insight to Impact: 2025 Marketing Trends

Are you and your team ready for the shifts that 2025 will bring to your marketing approach? Join us for an evening dedicated to understanding the trends that will shape your strategy for the coming year. Kick off with valuable networking and connect with peers, then hear from top voices in digital marketing, brand strategy, market research, direct response and DEI.

Get insights from leaders sharing the latest trends and actionable ideas to inform your 2025 planning in key areas.

3 KEY TAKEAWAYS

1. 2025 Trend Insights: Gain a clear understanding of the most impactful trends across digital marketing, brand strategy, direct response, market research and DEI, ensuring your 2025 plans are aligned with industry shifts.
2. Actionable Strategies from Industry Leaders: How to apply emerging trends in real-world scenarios, helping you turn insights into actionable strategies that resonate with your target audience.
3. Networking and Collaboration: Connect with fellow marketers and thought leaders, building valuable relationships and expanding your network to inspire collaboration and fresh perspectives for the year ahead.

AGENDA

• 4:00–4:30 pm: Registration, light snacks, networking
• 4:30–6:00 pm: Each speaker presents followed by a group Q&A

Topics & Speakers

DIRECT RESPONSE
Blair Migonis
IHG Hotels & Resorts, Creative Services, Global Marketing

Blair is a dedicated marketing pro with many years of experience across multiple channels, including creative services, direct marketing, media, branding and social strategy, all focused on driving growth. She has led successful campaigns and led integrated marketing for major brands in industries like hospitality, social media, retail, finance, automotive, government and entertainment. >LinkedIn

RESEARCH & INSIGHTS
Joe Hopper
Versta Research, President

Joe is President of Versta Research, a marketing research and public opinion polling firm that focuses on design, strategy, and insight. He has served on the board of the American Marketing Association (AMA), Chicago chapter as Vice President of Market Research. Prior to Versta Research he did research in the academic world as a faculty member at the University of Chicago and the National Opinion Research Center (NORC). >LinkedIn

DIGITAL MARKETING
Sara Weitzel
Kimberly-Clark, Global Search Leader

Sara Weitzel is an industry leader in Brand & Retail SEM/SEO, spending the last 12 years helping CPG brands connect with consumers through search. Sara is a former performance marketing agency lead turned client-side subject matter expert. As the Global Search Lead at Kimberly-Clark, she coaches and inspires K-C’s brands to innovate and develop best practice in the ever-changing search landscape. She loves supporting K-C’s teams to unlock the power of search in a fun way to find their inner search nerd. >LinkedIn

BRAND STRATEGY
Steven Silverman
Brand Constellations, Founder & Principal Consultant

Steven Silverman, Ph.D., helps build standout brands for startups and multibillion-dollar companies. His approach blends familiar and innovative strategies to drive measurable results for companies like Microsoft, Amazon, Mars, DuPont, Bose, and startups alike. As Principal Consultant at Brand Constellations, he applies a unique brand-building model based on eight key dimensions of brand perception. >LinkedIn

DEI
Professor Shanita Akintonde
ShanitaSpeaks / Chief Love Officer

Shanita is a gifted educator, storyteller, firecracker communicator, and content creator propelled by LOVE. This wife, mother and entrepreneur draws on 30 years of experience in the fields of business, media, diversity, communication and leadership while engaging audiences around the globe. Her client roster includes McDonald’s, Coca-Cola, Sprite and P&G. ShaniTaDa! is a samurai of semantics that touch on all five human senses (especially LOVE)! >LinkedIn

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