Bridging the MarTech Divide

How marketers and technologists align for growth

In a world where more and more marketing is enabled by technology, and technology is driving the evolution of marketing, do you find yourself struggling to balance the two? By some estimates, the number of marketing technology vendors has increased sevenfold over the past 5 years to over 7,000 vendor options in 2019.

Whether you are part of a larger enterprise managing multiple stakeholders or in a smaller business juggling multiple daily tasks, how do you go about aligning on strategy, building the business case, and then finding the right marketing technology partners that will efficiently and effectively drive business results?

Bridging the MarTech Divide is a panel event that will help marketers from start-ups to larger enterprises learn key approaches executives have taken to make sense of the technology landscape and make the right strategy decisions for their organizations.

Schedule

5:30 – 6:00 p.m.: Registration & Light Supper
6:00 – 6:30 p.m.: Speed Networking
6:30 – 8:00 p.m.: Program with Q&A

Light supper will be served

Key Takeaways

• Build the business case and guide the selection and implementation of technology solutions.
• Gain insights into how leaders have forged stronger alignment between marketing and IT as well as other C-Suite stakeholders.
• Learn how to better narrow down the endless choices of technology and prioritize your scarce time and resources.
• Find out the key questions to ask and pitfalls to avoid.
• Actively build a network of resources and people who can help you develop your marketing technology strategy and implementation plan for your business.

Jeannie Bernier

Senior Director of Marketing Operations, Morningstar Inc.

Shiv Dutt

VP of Experience Innovation, Pampered Chef

Brett Groom

CMO, ATI Physical Therapy Brett joined ATI in 2018 bringing a background in Marketing (BtoB and BtoC), building brands and driving digital transformation for marketing and customer experience. Brett is responsible for ATI’s marketing function across all channels, including site, advertising and in clinic elements for consumers and businesses. He also oversees the PR/Corp Communications functions. In his role Brett is charged with driving impact from marketing investment and strengthening the ATI brand. He has worked across a range of industries with PE owned, VC owned, private and publicly traded companies in various stages of growth. Brett is graduate of Wesleyan University with a degree in International Relations focused on Terrorism and Arms Control and received his MBA from the Kellogg School of Management at Northwestern.

Andrew Gross (Moderator)

Founder, Twelve Squared Andrew has over 25 years’ experience in marketing and general management with companies spanning public multi-nationals to more entrepreneurial, private equity backed organizations. He is most recently the Founder and Managing Director of Twelve Squared, an advisory firm helping companies exponentially change their growth game, using a set of principles, processes, and tools to collaboratively build a game plan for growth and sustain peak performance.