CMO Forum 2025: Purpose-Driven Marketing — Creating Impact That Resonates
In today’s ever-evolving landscape, consumers and stakeholders expect more than just products and services—they want brands that stand for something. This forum explores how purpose can be a powerful marketing driver across sectors, from B2B and B2C to nonprofits. Our expert speakers will share real-world strategies and lessons learned from aligning brand values with audience expectations to build deeper trust, loyalty and impact
Presentation of the 2025 AMA Chicago Marketer of the Year will open this event!
Salon 61, 61 West Hubbard Street, Chicago.
Our Speakers
Laura Meyer
Founder and CEO | Envision Horizons
Laura Meyer is the founder and CEO of Envision Horizons, an Amazon growth solutions agency that has revolutionized how brands succeed on Amazon and across other digital marketplaces. With over a decade of industry experience, including a background at Amazon Media Group in New York City, Laura brings comprehensive expertise to the complex world of digital retail. Since founding Envision Horizons in 2017, Laura has transformed it from a startup into a global performance marketing leader across the entire e-commerce ecosystem.
Her expertise has earned her recognition on the Forbes Next 1000, 2024 Rethink Media Top Retail Influencer list, Entrepenista 100 and Inc 5000, alongside nominations from Business Insider and Amazon Ads. Beyond building her company, Laura drives industry conversation through her influential LinkedIn presence and widely-read newsletter, The Weekly Horizon. She regularly publishes cutting-edge retail media strategies and comprehensive e-commerce playbooks that have become essential reading for brands seeking to maximize their digital shelf presence across all platforms. A passionate angel investor supporting female-founded and mission-driven companies, Laura balances motherhood with two young daughters while driving innovation in the e-com and retail media landscape.
Additional speakers will be announced soon!
Sponsored by
REGISTRATION FEES
- AMA Chicago members: $25
- Guests: $45
AGENDA
- 5:30–6:30 p.m.: Happy hour
- 6:30–6:45 p.m.: Welcome and presentation of the Marketer of the Year award
- 6:45–7:45 p.m.: Speaker presentations
- 7:45–8:00 p.m.: Q&A