Connex | September 14, 2022

Stay connected through Connex! The second Wednesday of every other month, this networking event brings together marketers from every industry to network over hot marketing topics in small groups.

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Topic 1: Virtual Reality Demo

Have you considered taking your company meeting or client event to new heights in the metaverse? At this table, discover Mesmerise’s VR meetings and events application, Gatherings. After a short introduction, we’ll explore experiences, your curiosities and thoughts on the metaverse. You can also jump into VR and experience Gatherings throughout Connex!

Tom Offer

Sales Director – Eastern USA | Mesmerise

Early this year, I joined the Go To Market team at Mesmerise as the Sales Director – Eastern USA. Since joining the team, I’ve had the opportunity to engage with customers throughout the eastern half of North America to discuss the benefits of virtual reality across large enterprises. Prior to Mesmerise, I was a Sales Executive for Siemens selling Computed Tomography (CT) scanners and 3D server/software solutions throughout the Midwest. Prior to that role, I sold disruptive technology in spine surgery and covered the entire country for Medtronic. Before entering the medical sales field, I sold novel rapid prototyping and 3D printing machines in Michigan and Ontario, Canada. I currently reside in Rochester Hills, MI and I grew up in Detroit. I attended college and played football at St. Joseph’s in Rensselaer, IN graduating with a Bachelor of Science in Political Science and a Minor in Business Administration. Following college, I coached football at Central Michigan University and received a Master’s degree in Athletic Administration.

Topic 2: How to Speak “Creative”

Marketing teams are comprised of multiple roles and personalities that must problem-solve and collaborate on a regular basis. Most likely, your marketing team includes a unique, mysterious breed of creatures called “Creatives”! In fact, maybe you are one yourself. This table will discuss specific challenges that arise when working with creatives and share best practices and advice on how to best communicate and collaborate with the right-brained individuals of the marketing world. Come with stories and don’t be shy!

Shannon Lee

VP, Creative & Engagement | StudioNorth

I help brands connect meaningfully with humans in this complex digital world through empathy, emotion and really big ideas. Highly collaborative, I work with other practice leads to create brand and marketing strategies and launch digital marketing campaigns that drive revenue. While my passion is to elevate brands, I also love elevating my team. As a leader, I am authentic, upbeat, and optimistic. I create a culture of enthusiasm and fun.