Workshop Series

Driving Growth in a Changing Privacy Environment

Tuesday, 09 May 2023 12:00 pm - 1:00 pm

As people’s expectations around data privacy have shifted, it’s more important than ever to update your data strategies so you can continue to share relevant ads and measure campaign success. Forward-looking marketers are already embracing privacy as an opportunity to accelerate growth. Hear a simplified explanation of the changes taking place around consumer privacy and the actions you can take now to deliver on both your customers’ expectations and your marketing goals.

Three takeaways you can apply:

  • Understand the upcoming changes surrounding data privacy and how they will affect your marketing department
  • Learn how to adjust your marketing efforts and create a data-first, privacy-safe strategy
  • Generate ideas to meet your goals and enhance campaign performance while taking consumer privacy into account

Speaker: Zach Walz

This is an online event via Zoom. Meeting details will be emailed to attendees 2 days, 2 hours and 10 minutes before the event.

AMA Chicago members: free
Guests: $20
Members of another AMA chapter: free
Full-time students: free

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