From Idea to Market: Unlocking the Value of Your Intellectual Property

Discover the secrets to safeguarding your intellectual property while amplifying your brand’s impact. Learn how trademarks and copyrights can become your competitive edge, turning your creative assets into powerful marketing tools. Plus, dive into the cutting-edge world of AI-generated content, unravel its challenges and uncover strategies to navigate IP limitations. This is your chance to gain actionable insights, stay ahead in the ever-changing IP landscape and elevate your marketing game like never before. Don’t miss out; your brand’s future starts here!

NOTE: This workshop is virtual and will be recorded.

Key Takeaways

1. Discover the essential role of intellectual property (IP) in shaping business success: Learn how IP is a valuable asset for driving marketing strategies, gaining a competitive edge and maximizing revenue potential.
2. Explore how trademarks and copyrights contribute to a strong brand identity: With distinctive trademarks, logos, slogans and original artwork, your brand will become recognizable and memorable to consumers.
3. Understand the opportunities and challenges of using AI to create content and marketing materials.
4. Prioritize data privacy and ethics: Adhere to regulations and best practices to protect user data.

AGENDA
12:00 PM: Introductions
12:05 PM: Presentation
12:45 PM: Q&A

Our Speakers

Suet Lee
Associate | Irwin IP

Suet Lee is an associate at Irwin IP and serves in the intellectual property litigation group, focusing her practice on patent litigation and trademarks. She has worked on a variety of intellectual property matters, including design patent, trademark and copyright litigation. Lee enjoys working with clients across industries from technology, automotive and computer software to those in the creative arts and startup businesses. Her involvement in cases ranges from drafting complaints to managing discovery.

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Jason Keener
Partner | Irwin IP

Jason Keener has more than 21 years of experience in intellectual property matters involving patent, copyright, trademarks and trade secrets. He regularly represents clients seeking to enforce or monetize their intellectual property assets as well as defending clients against claims of infringement. Keener assists clients in resolving intellectual property disputes with a focus on the business goals of the client.

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