How Kellogg is Elevating Shopper Marketing across the Globe
See how Kellogg leveraged change management to reposition its shopper marketing capability at a global level. Illustrated by a case study on Pringles, you’ll understand the key pillars to deploying a dynamic shopper marketing strategy, with execution across both in-store and e-commerce channels.
- The four-part ‘Sweet Spot’ methodology that is the center for all shopper strategy
- Why and how to bring shopper marketing more upstream in the commercial process
- How to implement global standards across a complex organization – a key to drive change
As part of AMA Chicago’s Signature Speaker Series, this event will give marketers the tools, insights and inspiration you need to take your career to the next level.
CEUs are available for marketers who have or are working toward their Professional Certified Marketer (PCM) speciality.
This is an online event. Zoom meeting details will be emailed to registrants 48 hours, 2 hours, and 10 minutes before the event.