Workshop Series

How to Implement a Successful Personalization Strategy… and Scale it!

Thursday, 16 November 2023 12:00 pm - 1:00 pm

Personalization is a buzzword that marketers keep hearing about, but how exactly do we implement this within our organization? Learn from an expert how to build, manage and scale your personalization strategy so that you can offer the best experience and gain the most conversions from all of the many marketing channels that we support.

Key takeaways:

  • Learn how to attack the concept of implementing a personalization strategy and where to begin
  • Understand how to address data privacy, increasing use of first-party data, and cookieless personalization
  • Figure out how to scale and keep managing personalization across omnichannel marketing
Register

Our Speaker

Todd Ghidaleson

Headshot of Dr. Arilova Randrianasolo

Sr. Manager, Solutions Engineering – Data Solutions at Salesforce

Todd Ghidaleson serves as a Solutions Engineering leader at Salesforce, where he heads the Personalization & Data Products division within the Marketing Cloud. Throughout his career, Todd’s primary focus has been on utilizing data to enhance customer experiences and drive tangible business results. Over the last 15 years, Todd’s approach to personalization has spanned Adtech, Social, Marketing, and Owned Customer Data. Todd’s expertise lies in applying data insights to tailor personalized customer interactions, often positioning him as a resource for organizations seeking to navigate the complexities of modern marketing. Join Todd as he shares the current state of Personalization, and practical strategies to leverage data for business growth.
Register

This is an online event via Zoom. Meeting details will be emailed to attendees 2 days, 2 hours and 10 minutes before the event.

REGISTRATION FEES
AMA Chicago members: free
Guests: $20
Members of another AMA chapter: free
Full-time students: free

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