Workshop Series

How to Implement a Successful Personalization Strategy… and Scale it!

Thursday, 16 November 2023 12:00 pm - 1:00 pm

Personalization is a buzzword that marketers keep hearing about, but how exactly do we implement this within our organization? Learn from an expert how to build, manage and scale your personalization strategy so that you can offer the best experience and gain the most conversions from all of the many marketing channels that we support.

Key takeaways:

  • Learn how to attack the concept of implementing a personalization strategy and where to begin
  • Understand how to address data privacy, increasing use of first-party data, and cookieless personalization
  • Figure out how to scale and keep managing personalization across omnichannel marketing

Our Speaker

Todd Ghidaleson

This is an online event via Zoom. Meeting details will be emailed to attendees 2 days, 2 hours and 10 minutes before the event.

AMA Chicago members: free
Guests: $20
Members of another AMA chapter: free
Full-time students: free

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