Workshop Series

Influencer Marketing: A brand’s best friend

Wednesday, 23 August 2023 12:00 pm - 1:00 pm

There is no doubt that influencer marketing is a core marketing strategy these days. But, do you know the first thing about executing a campaign? From negotiation and creative direction, attendees will get a practical masterclass on how to roll out a successful influencer marketing effort.

Key takeaways:

  • How to find an influencer that’s “on brand”
  • How to negotiate compensation between the brand and influencer
  • How to gain long term leverage from an influencer campaign
Register

Jenny Heinrich

Founder, Jenny Heinrich LLC

Jenny is a global, strategic storyteller with 23 years experience helping brands find the perfect balance across paid, earned and owned channels and tactics to effectively and efficiently intersect and engage with the audiences they’re trying to reach. Jenny has been awarded a Top 30 US Pioneer in Influencer Marketing and recognized as one of the most influential people in influencer marketing. She’s held leadership positions at the top global agencies and most recently was the EVP Head of Influencer, Entertainment, Talent & Music at Ketchum. She’s also an influencer marketing professor at DePaul University in Chicago where she teach students in a first-of-its-kind course that she designed, helping develop the next generation of influencer marketers.
Register

This is an online event via Zoom. Meeting details will be emailed to attendees 2 days, 2 hours and 10 minutes before the event.

REGISTRATION FEES
AMA Chicago members: free
Guests: $20
Members of another AMA chapter: free
Full-time students: free

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