Workshop Series

Influencer Marketing: A brand’s best friend

Wednesday, 23 August 2023 12:00 pm - 1:00 pm

There is no doubt that influencer marketing is a core marketing strategy these days. But, do you know the first thing about executing a campaign? From negotiation and creative direction, attendees will get a practical masterclass on how to roll out a successful influencer marketing effort.

Key takeaways:

  • How to find an influencer that’s “on brand”
  • How to negotiate compensation between the brand and influencer
  • How to gain long term leverage from an influencer campaign

Jenny Heinrich

This is an online event via Zoom. Meeting details will be emailed to attendees 2 days, 2 hours and 10 minutes before the event.

AMA Chicago members: free
Guests: $20
Members of another AMA chapter: free
Full-time students: free

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