Decoding the Black Consumer Landscape with Pepper Miller

Join us for an enlightening session with Pepper Miller, a trailblazing market researcher and President of The Hunter-Miller Group. In this transformative Signature Speakers Series event, Pepper delves into the intricacies of engaging with the Black consumer, offering invaluable insights and proven strategies for crafting successful campaigns. Gain a blueprint for not only connecting with the Black audience but also understanding, appreciating, and navigating the complexities inherent in reaching this demographic.

Discover the keys to tapping into the $1.6 Trillion spending power of the Black consumer, as reported by CNBC. With decades of consulting experience with major corporations, Pepper Miller is hailed as an ultimate authority on marketing to Black audiences. Don’t miss this opportunity to elevate your marketing approach and unlock new possibilities for success.

Bonus! Pepper’s book, Let Me Explain BLACK Again will be available for purchase at the event. Don’t miss your chance to buy her book and get a signed copy.

Payment types accepted: Cash, checks, charge and Zelle.
$30 per book.
$25 for multiple purchases.

3 KEY TAKEAWAYS

1. A clear understanding of “the why” about Black America and the value of aligning with and investing in this distinctive and rising sector of American people.
2. Eye-popping Statistics that contradict many commonly held stereotypes, assumptions, and beliefs. 
3. What real inclusion, equality, and celebration look like according to Pepper.

AGENDA

• 5:30 – 6:25 p.m. Registration, light supper at Beatrix
• 6:25 – 6:30 p.m. Everyone go upstairs to conference room
• 6:30 – 8:00 p.m. Program with Q&A 

FOOD & BEVERAGE
Light supper at Beatrix

Our Speaker

Pepper Miller, Recognized Researcher, Author, Thought Leader, and Black American Subject Matter Expert

President, The Hunter-Miller Group

Pepper Miller founded The Hunter-Miller Group (HMG) in 1995, a Chicago-based, leading-edge market research and strategic planning firm. Since then, Pepper has been helping Fortune 500 companies and non-profits better understand and positively engage Black America to have loyal customers and a positive bottom line. Some of these clients include AARP, Bravo, CNN, McDonald’s, Procter & Gamble, Unilever, Walgreens, U.S. Bank, The Chicago Symphony Orchestra, and more. In addition to writing Let Me Explain BLACK Again, Pepper also co-authored with the late Herb Kemp, What’s Black About It? as well as authored Black STILL Matters.

Sponsors