Rind-Blowing Marketing from Wisconsin Cheese
Since taking over marketing for Wisconsin’s oldest and most iconic industry, Su and her team have increased social media engagement by 4000%, built a national community around a love for cheese, tripled website visits and even broken a Guinness World Record.
Join Suzanne Fanning, CMO for Wisconsin Cheese, as she shares what they have learned about the marketing power of human connection, real engagement and word of mouth. Brie-lieve us—there’s so much more to this cheesy story.
You’ll learn how stoking a sense of passion and community around cheese is changing perceptions, revolutionizing a 170-year-old industry, and causing leaders of other industries to take note.
Best of all–sales of Wisconsin specialty cheese are outpacing the entire category. Truly rind-blowing, and Su will walk you through the steps they took to get there—marketing lessons that will work for any brand. Did we mention there will be cheese there?
This is a hybrid event. All attendees will receive a recording of the event.
5:30-6:30 Networking & cheesy snacks, plus door prizes
6:30-8:00 Program, Q&A
The Zoom link will be emailed to attendees 48 hours, 2 hours and 10 minutes before the program begins at 6:30 p.m. CT.
Speaker: Suzanne Fanning, CMO of Wisconsin Cheese
Suzanne Fanning is the Chief Marketing Officer for Wisconsin’s $47 billion dairy industry. Her marketing programs have achieved record-breaking results for online and offline engagement as well as sales for several global brands, and her social business strategies have been featured in Advertising Age Magazine, Fast Company, Chicago Tribune, Entrepreneur and on the cover of PR Week. Forbes identified her as “one of social media’s top movers and shakers,” PRNEWS named her one of their PR Women of 2021 in the Changemaker category and AdWeek named her team’s Cheeselandia Community “Influencer Marketing Program of the Year.”
West Monroe Partners
311 W Monroe St 14th Floor
Chicago, IL 60606
This is a hybrid event. It will be live at West Monroe Partners and simulcast via Zoom.
AMA Chicago members: free
Members of another AMA chapter: free
Full-time students: free