How Corona, Svedka and Two Lane Beer Leverage Research to Drive Impact

Vice President, Head of Innovation

Andrew Zrike leads innovation at Constellation Brands where he is responsible for driving the innovation agenda for the company and leading the team that is responsible for ideating, developing, and commercializing innovation platforms that extend Constellation’s portfolio into new consumer focused beverage experiences. With over 20 years of marketing, innovation and general management, Andrew has a wealth of experience building brands, launching new products, executing across channels, and leading high performing teams. Prior to CBI, Andrew was at PE owned Performance Health where he was head of brand marketing and responsible for rapidly growing a portfolio of sports performance and active. Prior to Performance Health, he worked in the Gatorade Business Unit at Pepsico, where he was responsible for developing the brand’s global growth strategy, integrated marketing, and innovation platforms with a focus on growing the business in Asia and Latin America. Prior to Pepsico, he worked in innovation and brand management at MillerCoors. Andrew began his career working in advertising at Ogilvy and Digitas. He has an MBA from the University of Michigan Ross School of Business and an undergraduate degree from Middlebury College. He is married with 3 boys (a 5 year old and twin 4 year olds) and lives in Winnetka, Illinois. In his spare time he enjoys travel, live music, and cheering on the sport teams from his native Boston.

Vice President & General Manager, Brand Marketing

Proven marketing leader with extensive general management experience at leading consumer packaged goods companies including Kraft Foods, Hillshire Brands, Tyson Foods and now Constellation Brands. Aspire to be an inspirational leader of people, teams and organizations while creating meaningful experiences and forging lasting connections at work and in life. Passionate about growing brands, leading teams, global travel, food & beverage, biking and water sports. Currently reside in the South Loop neighborhood of Chicago with my wife and two daughters.

Senior Director, Industry Insights, Center of Excellence

Katie Survance leads the Emerging Opportunities & Innovation Insights team at Constellation Brands. Her team is consumer-obsessed and future-focused with a vision to be the catalysts of change in order to create exceptional experiences for our consumers. She’s a passionate storyteller who’s always asking “what if?” She enjoys urban gardening, therapy on the Peloton, messy art projects and hanging out with her husband, two kids and goldendoodle.

Senior Director, Brand Strategy & Insights, Beer

Kristin has spent over 15 years translating consumer research & analytics into actionable insights for brands. With experience at Nielsen, PepsiCo, and now Constellation Brands, she has a natural curiosity to understand human behavior and a passion for building brands through consumer-driven strategy, communications, and innovation.