Special Interest Group (SIG)

The BIG Game 2025 Ads Round-Up

Thursday, 13 February 2025 12:00 pm - 1:00 pm

With the cost of a :30-spot at $7 million, we cannot wait to see what the brands have in store for us during the Super Bowl LIX. Join this one-of-a-kind virtual, lunchtime session to review the best and worst ads with fellow marketers at our Brand Special Interest Group’s special edition of Super Bowl LIX Ads Round-Up led by Tim Calkins.

This event is for active AMA Chicago members only. You do not need to belong to a Special Interest Group (SIG) to attend.


Our Speaker

Tim Calkins
Associate Chair, Marketing Department | Northwestern University’s Kellogg School of Management

Tim Calkins helps people and organizations build strong brands. In addition to consulting and speaking, he is an award-winning marketing professor and author (his latest book is How to Wash a Chicken — Mastering the Business Presentation). Tim maintains a brand strategy blog, hailed by Inc. as one of “Six Blogs That Can Teach You More Than an MBA.” His recent clients include Moderna, Eli Lilly, Caterpillar and AbbVie.

Tim’s LinkedIn

This event is virtual, via Zoom. Meeting details will be sent out 48 hours, 2 hours, and, finally, 10 minutes before the event.

This event is free.

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