Maximize Marketing Impact with Search Marketing and Generative AI

Kelly Cutler, Faculty at Northwestern University, Digital Marketing Strategist and Consultant

Kelly Cutler is an educator, author and business leader working across industries in the areas of digital marketing and communication. As a faculty member at Northwestern University, Kelly teaches digital marketing and communications courses across undergraduate, masters and executive programs. An active advisor and consultant, Kelly brings over two decades of industry experience in marketing and technology to Northwestern. Prior to founding her technology consulting company, she co-founded and led a Chicago-based digital marketing firm. A digital native, Kelly began her career working for Classified Ventures, Cars.com and AOL. Over the years, she has provided digital marketing and innovative technology solutions for companies across industries and geographies. Kelly’s classes offer students an experiential and immersive learning environment, combined with a hands-on approach to technology and innovation. Kelly’s research focuses on the areas of web3, generative AI and the future of digital marketing. She has recently completed her first book, now available on Amazon.com, titled “Search Marketing: A Strategic Approach to SEO and SEM”. She has also recently been published in the Applied Marketing Analytics Journal, a Henry Stewart publication and across many industry and mainstream media websites. When Kelly is not optimizing websites or teaching, she enjoys hiking, traveling, and skiing with her family.