Unlocking the True Meaning of Personalization: Strategies for Brands to Harness Its Power

In today’s digitally driven landscape, personalization is more than just a buzzword—it’s a game-changer. Delve into the many interpretations of personalization, unravel the strategies for crafting and implementing personalized experiences, and discover the key metrics to gauge your success.

Join this enlightening session as we explore personalization from a bird’s-eye view, offering diverse perspectives and innovative approaches.

NOTE: This workshop is virtual and will be recorded.

Key Takeaways

1. Explore the dynamic potential of personalization tailored specifically to your role and your company’s objectives.
2. Unlock the power of customization, recognizing that a cookie-cutter approach won’t cut it.
3. Embark on a journey to kickstart personalization strategies, navigating the intricate blend of business acumen and technological prowess.

AGENDA
12:00 p.m. Welcome & Announcements
12:05 p.m. Presentation
12:45 p.m. Q&A
12:57 p.m. Wrap-up

Our Speaker

Ferdinand Sabala

Ferdinand Sabala, McDonald’s, Senior Manager, MarTech/AdTech, Customer Data Enablement, & Personalization

Ferdinand is currently working for McDonald’s where he helps oversee MarTech/AdTech, Customer Data, and Personalization globally. He also held a similar position and responsibilities at Hyatt Hotels. Ferdinand graduated from Rutgers University with an MBA in Analytics and Information Management. He currently lives in Chicago with his wife and 6-year-old son.

Sponsors