Workshop Series

Unlocking the True Meaning of Personalization: Strategies for Brands to Harness its Power

Thursday, 18 July 2024 12:00 pm - 1:00 pm

In today’s digitally-driven landscape, personalization is more than just a buzzword—it’s a game-changer. Delve into the many interpretations of personalization, unravel the strategies for crafting and implementing personalized experiences, and discover the key metrics to gauge your success.

Join us in this enlightening session as we explore personalization from a bird’s-eye view, offering diverse perspectives and innovative approaches.

NOTE: This workshop is virtual and will be recorded.

Key Takeaways:

  1. Explore the dynamic potential of personalization tailored specifically to your role and your company’s objectives.
  2. Unlock the power of customization, recognizing that a cookie-cutter approach won’t cut it.
  3. Embark on a journey to kickstart personalization strategies, navigating the intricate blend of business acumen and technological prowess.

12:00PM Welcome & Announcements
12:05PM Presentation
12:45PM Q& A
12:57PM Wrap-up

Our Speaker

Ferdinand Sabala

This is an online event via Zoom. Meeting log-in will be emailed to attendees 2 days, 2 hours, and 10 minutes before the event.


  • AMA Chicago members: free
  • Guests: $20
  • Members of another AMA chapter: free
  • Full-time students: free

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