Video for Content Marketing: How to layer video throughout your marketing ecosystem

Video marketing continues to rise in popularity, and more and more businesses are jumping onboard. The problem? Many companies under-utilize this terrific tactic. Tony Gnau is a three-time Emmy Award winner, as well as the Founder and Chief Storytelling Office at T60 Productions. He’ll talk about the types of videos you should be producing, and how to use them throughout your inbound marketing campaigns.

This event is FREE for AMA Chicago members and $20 for guests. Join AMA Chicago for just $149 to attend this and every monthly event for FREE – a $300 value!

Key takeaways:

• Video isn’t about facts and figures, it’s about emotion.
• The three core videos you need to get started (about us, testimonials, product/service videos)
• Layer videos throughout your marketing funnel and website

Tony Gnau

Founder and Chief Storytelling Officer, T60 Productions

Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy award-winning journalist and has led T60 Productions to winning 17 Telly Awards for its corporate videos. He has created videos for the likes of United Airlines, Walgreen’s, Goose Island Beer Company, NBA legend Dwyane Wade, but most of T60’s customers are small and medium-size businesses. Tony has written over 700 blog posts on video marketing and also speaks on the subject to communications professionals at conferences such as Content Marketing World. Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.