What AI Can See About Your Customers — Before You Even Ask

See how Prxy AI reveals customer intent, timing and readiness — so you can act faster and market smarter.

This AMA Chicago session explores how brands and agencies are using next-generation intelligence to decode the emotional and narrative signals that shape how consumers define beauty, health and identity. As cultural meaning shifts faster than ever, understanding these signals allows marketers to see emerging needs, desires and tensions before they surface in traditional research.

Looking at the beauty and wellness category, Prxy AI helps you understand how sentiment and feelings have become data — and how this data now speaks in stories.

This is the new foundation of brand strategy — where data science provides human insights that drive creative, positioning and communication.

Key Takeaways

1. How the Consumer Is the Key to Connect Marketing and Creative: Explore how this new layer of signal-based understanding is transforming how marketers anticipate culture, shape relevance and connect brand purpose to human emotion.
2. See How AI Enables Us to See Emotional Shifts in Categories: Understand how the stories people tell about self-care and identity reveal deeper motivations and emerging audience mindsets.
3. Rethink the Role of Research in Brand Strategy: Learn how narrative and emotional intelligence can evolve how agencies and brands uncover meaning, not just metrics — bridging data with empathy.

This online event is free and open to all. Sign up to receive the meeting link:

Speaker

Josh Brusin
Prxy AI Founder & CEO

Josh Brusin is the founder of Prxy AI, a pioneering company decoding and mapping human signals at scale to align sentiment with marketing strategies. He brings more than two decades of experience in brand strategy and data intelligence, leading transformative initiatives for Fortune 100 companies and global brands spanning sectors from health care to consumer packaged goods. His work has consistently focused on harnessing consumer insights and advanced analytics to shape creative strategies, drive growth, and bridge the gap between data and human connection. At Prxy AI, Josh is building new ways for agencies and brands to leverage sentiment analysis for sharper, more impactful marketing.

View Josh’s LinkedIn