Signature Speaker Series Immersive Technology and the Future of Brand Marketing [+ Tech Giveaways!]
Tuesday, 05 December 2023 4:00 pm - 6:00 pm
Immersive technology is the future of brand marketing. It allows brands to craft experiences, engage consumers and encourage conversions in interesting ways. It is important that marketers keep pace with new advances to meet customer expectations and deliver the best possible experiences. When you consider the fact that these technologies are already disrupting sectors, failing to utilize them could leave you lagging your competition.
December 5th Event Giveaway! Exciting Opportunity for Attendees of the Immersive Technology and Future of Brand Marketing Signature Speaker Series Event!
Get ready for a thrilling chance to win BIG at our upcoming event! Mesmerise is generously sponsoring a special giveaway exclusively for our attendees. You could be the lucky winner of a cutting-edge Meta Quest 3 headset, valued at $499, or a stylish pair of Ray-ban Meta Wayfarer Smart Glasses, worth $299!
*Make sure you’re there to participate, as the draw will only include those present at the event. Winners will be announced following the conclusion of our event on December 5th. Audience Q&A + drawing for Meta Quest 3 headset and Ray-ban Meta Smart Glasses will be held from 5:45pm-6:00pm!
Don’t miss this opportunity to enhance your tech collection with these incredible prizes and level-up!
AGENDA
4:00 – 4:30pm Networking
4:30 – 6:00pm Program & Moderated Panel with Q&A (Zoom begins)
CMO, Mesmerise
Leslie Marshall
Leslie Marshall is Chief Marketing Officer at Mesmerise, a trusted guide for enterprises looking to unlock the potential of immersive technologies, manage the opportunities of artificial intelligence (AI), and invest in sustainability initiatives—now and for the future. Prior to joining Mesmerise, Leslie spent sixteen years at Morningstar, most recently serving as the Head of Experiential Marketing. Leslie serves on the board of directors of the American Marketing Association – Chicago chapter as Immediate Past President.
Founder, VRAR Chicago
Matthew Wren
Matthew Wren is the founder of VRAR Chicago, whose “The Next Evolution” event series has been connecting and growing the XR community in Chicago since 2017. He has been a virtual and augmented reality enthusiast for over twenty years, supporting clients with VR & AR application development and implementation since 2016. Matthew regularly speaks about immersive technology at events, providing thought leadership on content, strategy, innovation, and the business benefits of virtual and augmented reality. He is the previous Chicago Chapter President of the VR/AR Association. Matt is a technology adviser to Loyola University Chicago’s Ignite Lab for Entrepreneurship, an entrepreneurship advisor to Illinois Institute of Technology’s Kaplan Institute for Innovation, and a Designer/Developer member and mentor at 1871 (the World’s #1 Tech Incubator). In July of 2018, Matt led several local groups to host the first Chicago XR Summit, showcasing 25 Chicago based VR and AR companies to over 300 attendees. Matt was the Founder, President and CTO of BUNDLAR, the world’s first no-code enterprise content management platform for Augmented Reality, which he took from concept in 2018 to functional online platform that in 2022 generated just under $1MM in revenue, supporting customers including Microsoft and the US Air Force. He is also the founder of Origin Development & IT, a technology prototype development company which has supported organizations of all sizes, including Chicago Ideas Week, DePaul University, NBC Universal and more in creating and implementing web, AR, VR, mobile, and technology hardware products and services.
Agency Lead, AR at Meta
Lindsay Gash
Lindsay Gash is an Agency Experience Lead for AR at Meta partnering closely with agencies and brands to maximize the value of immersive experiences through Augmented Reality, building campaigns for the now and laying the groundwork for the future. Her passion for creativity and innovation runs deep after having a seasoned career on the agency side prior to joining Meta.
VP, Consumer Insights and Digital Marketing
Chris Duncan
Duncan currently serves as the Vice President of Consumer Insights and Digital Marketing for Claire’s and has been instrumental in supporting the evolution of the 60-year-old brand into a modern, full-funnel fashion destination for today’s generations to express themselves.With over 20 years of executive-level experience in marketing, digital and agency operations, he has helped lead the brand’s transformation into a powerful, omnichannel organization delivering engaging content, experiences and programs globally. His contributions have inserted Claire’s into cultural conversations, reigniting a new generation of brand loyalists, whom the brand lovingly refers to as Gen Zalpha, and inspiring self-expression and confidence. Duncan is a well-respected leader known for his long track record of successful growth in retail and business-to-business environments and transforming companies into customer-led organizations. Prior to joining Claire’s, Duncan led digital marketing, CRM and analytics for brands including Kohl’s and OfficeMax. He was also the President of Inte Q, a boutique Loyalty and CRM agency located in Chicago, IL. Chris is also the 2023 Winner for Marketer of the Year at AMA Chicago.
