Workshop Series

PR Fundamentals for Marketers

Tuesday, 18 August 2020 1:00 pm - 2:00 pm

Do you ever wonder why your competitors are being featured in the news when you know that you’re more of an expert on the topic than they are? Stop wondering and start taking action!

PR Fundamentals for Marketers is an interactive session that will teach you the PR basics, along with simple steps to promote your business to the max and gain the media attention you deserve.

Key takeaways:

  • Ways PR can benefit your business
  • Story angles that can be made newsworthy 
  • Pitching strategies for yourself, your products and your services 
  • Keys to developing a press release that works

Karolyn Raphael

President, Winger Marketing

With nearly 20 years of media and communications experience, Karolyn Raphael has taken clients from near-obscurity to recognition on a national level. Her work in strategy, media placements, PR training, and digital marketing includes business-to-business consulting firms, nationally-ranked healthcare systems, trade associations, law firms, art shows and non-profit organizations. She’s created city-wide awareness campaigns and landed stand-out media placements in national and local news outlets. Karolyn also knows the lyrics to almost any musical created before 1990 and she can still do a double pirouette.

Online event
The link will be emailed to registered attendees 48 hours, 2 hours, and 10 minutes before the event begins.

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