Tuesday, January 17, 2017 | 5:30 – 8:00 pm

Essential Skills for Today’s Marketers

An Evening with Marketing Experts

1871 Chicago, 222 W. Merchandise Mart Plaza, Suite 1212

Advancements in technology have resulted in unprecedented change for the marketing industry. Over the last decade, the skills necessary for marketing have seismically shifted, and the tremors aren’t letting up. To remain competitive, companies are re-thinking their marketing strategies, shifting budgets, and identifying gaps where their career marketers’ expertise doesn’t make use of the latest practices.

In an Adobe survey, 64% of marketers expected their role to change in the next year and 40% of marketers said they wanted to reinvent themselves—but only 14% of those marketers actually knew how to go about it. The Chicago AMA has assembled a panel to help marketers at all career levels seize this opportunity to assess their current skills and identify additional skills they should add to their portfolio.

Attend this panel to learn:

  • Skills you need to succeed in today’s marketing environment
  • How to acquire and hone those skills
  • What hiring managers look for when searching for their next marketing talent

Eventbrite - Essential Skills for Today's Marketer - Evening with an Expert Series

Hear from these ‘Evening with An Expert’ panel speakers:


Tom Collinger

Tom Collinger is Executive Director of the Medill IMC Spiegel Digital & Database Research Center, Senior Director of the Medill Distance Learning Initiative, and an Associate Professor. He is a widely recognized expert and speaker in the areas of integrated marketing communications; direct, database and e-commerce marketing management; customer loyalty; customer relationship management; and channel integration.


Sona Jones

Head of Marketing & Media,
Chicago Ideas

Sona will discuss the importance of:
  • Being willing to take bold risks in service of acquiring new skills.
  • Negotiating partnerships (knowing what to ask for and how to ask).
  • Acquiring at least a cursory understanding of how every consumer touchpoint works

Linh Peters

Sr. Director of Loyalty Marketing & Strategy
Ulta Beauty

Linh will discuss the importance of:
  • Being the “voice of the consumer” and putting the customer at the center of everything you do, plus demonstrating the value of taking this approach within all areas of the business.
  • Analyzing and interpreting data and turning it into actionable insights for the enterprise.
  • Uncovering opportunities to improve how all of your customer touchpoints work together.

Allison Cirullo

General Manager of Brand Practice
Edelman – Chicago

Allison will discuss the importance of:
    • Engaging authentically with the goal of solving business problems to connect with customers and prospects
    • Positioning yourself as a confident, articulate leader
    • Continuous learning and education

Speaker bios

Tom Collinger is Executive Director of the Medill IMC Spiegel Digital & Database Research Center, Senior Director of the Medill Distance Learning Initiative, and an Associate Professor. During Tom’s tenure at Northwestern, he has led the development and launch of the Medill IMC Undergraduate certificate program, the Medill IMC Online Grad program, and the Spiegel Research Center. He is the former Associate Dean and Chairman of the Integrated Marketing Communications programs at Medill, where he’s been a member of faculty since 1998. Prior to that, Tom served as Senior Vice President of The Leo Burnett company and a member of the U.S. board. Collinger is also the president of The TC Group, a marketing strategy consulting firm. Some of his clients have included: Wells Fargo Advisors, Discover Card, Doubleclick/Google, Benesse Corp./Japan, Performics, Publicis Media Group, Sony, and Walt Disney Attractions. He has been on the editorial advisory board for the Journal of Consumer Marketing; a former senior vice president of Leo Burnett Company; and former vice president and general manager of Ogilvy & Mather Direct. He also served as Chairman of the board of directors for The Cancer Wellness Center in Northbrook, Ill.

Learn more about Northwestern Medill, Twitter @MedillSchool.

Sona Jones is the head of marketing and media at Chicago Ideas. Prior to joining Chicago Ideas, Sona worked in marketing across a number of entertainment and media entities. Most recently, she led brand marketing at BucketFeet, a Chicago-based footwear startup, with a focus on social responsibility through storytelling. Prior to that, she was Director of Consumer Activation at The Onion / A.V. Club where she oversaw marketing, development and sponsorships for the publication’s annual Music Festival, Comedy Festival, and SXSW events. At Rand McNally, she led the production of a Travel Channel TV-special based on a national digital content platform called Best Of The Road.
She began her career in global consumer marketing at Sony Pictures working on films such as Spider-Man, and later, as the midwest regional manager for the studio’s in-theatre marketing team. Sona is a graduate of The University of Southern California’s Annenberg School for Communication and Viterbi School of Engineering.

Learn more about Chicago Ideas, Twitter @ChicagoIdeas.

Linh Peters has been the Senior Director of Loyalty Marketing and Strategy at Ulta Beauty since 2016. Linh has responsibility for a loyalty portfolio that includes the Ultamate Rewards program, Gift Cards and the Ultamate Rewards credit card. Prior to joining Ulta Beauty, Linh served as the Vice President of Marketing at SpartanNash, an $8B grocery retailer and wholesaler in Grand Rapids, MI. Prior to 2010, Linh served in various marketing and strategy roles at Target and Best Buy. At Target Corp. Linh oversaw strategy and marketing for the REDcard program in the U.S. and Canada. While at Best Buy, Inc. she held several marketing and strategy roles in the U.S. and China. Overall she has more than 18 years of experience that includes public relations, loyalty and CRM, product marketing, new product development, insights and analytics, digital, and branding. She holds a B.A. degree in Advertising and Public Relations and an M.B.A. degree in Marketing and Strategy from the University of Minnesota.

Learn more about Ulta Beauty, Twitter @ultabeauty.

Allison Cirullo is General Manager of Chicago’s Brand practice at Edelman, with more than 15 years of experience in consumer marketing and communications. Allison has led and evolved many of the office’s largest and longest-standing accounts, including Dairy Management, Inc., Barilla and Butterball.While leading Dairy Management, Inc. (DMI), Allison was responsible for developing DMI’s Fuel Up to Play 60 initiative – a partnership between the National Dairy Council, NFL and USDA that empowers students to improve nutrition and physical activity options in school. Fuel Up to Play 60 is now the nation’s largest in-school wellness program, active in 76,000 schools nationwide, increasing fluid milk consumption and driving more opportunities to consume dairy throughout the school day. Recently, Allison shepherded the launch of Passion for Pasta, a global pasta category effort for Barilla designed to drive cultural relevance among Millennials. Allison has a BA in Economics from the University of Illinois, Urbana/Champaign as well as her MBA and Masters in Integrated Marketing Communications from Loyola University Chicago. She is currently on the Auxiliary Board for Chicago’s Midtown Educational Foundation, and resides in Elmhurst, IL with her husband and two children.

Learn more about Edelman, Twitter @edelman.

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