by Colleen Fahey
In my never-ending quest to spread the word about Audio Branding, I took the stage last year at Brand Smart – where I found a lively and inquisitive audience. What hadn’t quite dawned on me was that speaking at the event would allow me to listen to everyone else’s presentations.
Having found myself in terrifically-inspiring company, I cancelled my afternoon meetings so I could soak it in. Today, I still go back to the things I learned to guide my thinking.
After hearing Alison Miller’s strategies, I’ve rooted for the Cubs as a business more than I ever rooted for them as a team and after Steve Handmaker described the employee engagement culture at Assurance, I’ve become a fan for life! I also found that Chuck Gitkin’s “Ekrich and Operation Homefront” case was as inspiring as it was perfectly synergistic, whereas the love story told on Wrigley gum wrappers was, in my opinion, an excellent model for perfect brand storytelling.
A year has passed since my 2016 Brand Smart experience and the friendships are still unfolding. Besides running into people I had forgotten I knew, I met new people with whom I’m still friends and, as time went by, I found myself discussing business opportunities with many others
Another unforeseen consequence of speaking at Brand Smart was that Bonnie Massa, President-Elect of the Chicago AMA in 2016-2017, used her considerable persuasive powers to get me to participate in planning Brand Smart 2017, which was to discuss” The New Brand Journey: A Day of Master Classes.”
Now that the conference is right around the corner, it’s going to be chockfull of memorable material along with potential new friends and business prospects. My advice: Don’t miss it!
P.S. I’m not speaking this year, my audio branding missionary work took a new direction and turned into a book that Laurence Minsky and I wrote. You may check out here www.audiobranding-book.com. On April 27th, one month after it releases, I’ll be on hand at Brand Smart to autograph it.
ABOUT THE AUTHOR
Fahey is the US Managing Director at Sixième Son. She has held multiple roles within Publicis Groupe including Executive Creative Director and EVP – Strategy. Throughout her career, she had five publications related to audio branding including her recent audio book “using sound to build your brand”.