We hand-picked a series of four articles on marketing technology and mobile marketing, by four leaders in their field. These are the same marketing experts—Scott Brinker, Jack Philbin, Matt Bailey and Steve Susina—who will be speaking in Chicago on Friday, Oct. 21 at the half-day MarketingTech Smart 2016 conference.
If you like what they have to say, then save your spot right now to hear them live and in-person, only in Chicago!
By Scott Brinker
As a rule of thumb, people wildly underestimate the number of marketing technologies they have deployed in their organization — sometimes by a factor of 2X, sometimes by a factor of 10X or more. “We use 2-3 marketing technologies,” they might answer in a survey, when in truth, they use more like 20-30 products from the marketing technology landscape. It’s completely understandable, of course, as marketing technologies are not weighted equally.
Scott’s topic at MarketingTech Smart: Hacking Marketing: The Amazing Convergence of Marketing & Software
An interview with Jack Philbin
Jack provides some compelling reasons why we’re seeing a resurgence of consumer interest in using mobile wallets, and he shares some examples of large enterprises that are seeing strong ROI via mobile wallet offers.
Jack’s topic at MarketingTech Smart: Mobile Wallet Marketing: How Retailers Like Chipotle Are Succeeding In This Emerging Channel
Matt Bailey’s Endless coffee cup podcast
Headlines dominate the early part of this podcast, which begins with a study revealing that the majority of Fortune 500 marketers are looking for the next “silver bullet” market-shifting technology. What is is that attracts us to the silver bullet mentality? Do we truly believe there is only a single “magic” thing that will radically grow our business?
Matt’s topic at MarketingTech Smart: Six steps to marketing automation
By Steve Susina
Retail has been through a rough stretch. As we entered 2016, each day seemingly brought new announcements of physical store closings, poor retail performance, and even bankruptcies. … To help drive your 2016 planning, and satisfy consumers’ appetite for technology, there are four types of retail technology innovations you should pay attention to.
Steve’s topic at MarketingTech Smart: Marketing automation in today’s digital landscape