Lianne Sinclair, SVP, Client Service Director, Energy BBDO to Speak at BrandSmart 2016

Lianne Sinclair

SVP, Client Service Director

Energy BBDO


Lianne Sinclair is an established account leader with an impressive track record for reinvigorating brands across categories. In her role as SVP, Client Service Director at Energy BBDO, Lianne leads global work for Wrigley’s 5 Gum, Orbit and Extra. Her unique strategic and creative approach to leadership has been integral to her success in driving innovative and effective work. Lianne helps build businesses and fuels creativity. She is proud to have led award-winning campaigns across multiple brands, and has three Cannes Lions, three Effie Awards, and a Jay Chiat Award on her shelf.


Prior to joining Energy in October 2013, Lianne worked for both BBDO New York and Atlanta where she led integrated campaigns for AT&T.. Most notably she led the brand’s widely recognized “It’s Not Complicated” campaign, as well as the powerful “It Can Wait” program geared towards changing perceptions on texting while driving.


Earlier in her career Lianne spent time at Bartle Bogle Hegarty where she helped revitalize the Vaseline brand with the “Skin is Amazing” campaign, and was a key lead in the re-launch of the British Airways brand, globally, with the heralded “Upgrade to British Airways” campaign. 

 Lianne earned her advertising stripes at The Martin Agency and Sawyer Riley Compton, where she worked on The Ritz-Carlton and Olympus (at the height of the digital camera revolution).


In addition to brand building, Lianne is passionate about art, design, travel, and family. She lives in Chicago with her husband, Harry and two kids, Sarah and Jack.

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