On September 29, Mark Fenne joins Chicago AMA to present “Creating a Hands on Brand Experience, ” for our September Evening With Experts Program.
BIO: Mark has held numerous sales and marketing positions over the last 20 years with World Kitchen, the Sanford division of Newell-Rubbermaid, and Wilton Industries building strong global brands including Chicago Cutlery, CorningWare, Sharpie, PaperMate, Wilton, and now Weber. Within each of these brand experiences, Mark’s keen desire for connecting with consumers while they are shopping has grown and become his current mission professionally.
While at Wilton, Mark served as National Account Manager for Target, growing multiple categories in housewares and in grocery. Prior to Wilton, Mark worked for 6 years at Sanford starting out in Channel Marketing before moving into National Account Management. He developed numerous modular Back To School displays for Target and other mass retailers, before assuming full responsibility for one of the fastest growing back-to-school retailers, Walgreens.
In 2007, Mark joined Weber as a Regional Sales Manager, managing Weber’s representative agencies who were responsible for servicing and growing the business in the Central region. Mark’s drive for making the brand more relevant and modern in today’s shopping environment resulted in his promotion to Director of Channel Marketing for the Americas Marketing team in late 2013.
His passion for packaging, merchandising, understanding of the retail environment and love for the Weber brand made him the perfect candidate to lead and launch the Weber Mobile Grill Academy Experience Tour in 2014.
Mark is an avid griller, and considers himself a “home cook with flair”. He is a professional musician and shares his passion for music and food with his wife and 3 teenage boys.